Charlotte Ronson NEW YORK FASHION'S NIGHT OUT in Shanghai
Actress Lindsay Lohan, DJ Samantha Ronson and designer Charlotte
Charlotte Ronson Collection
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Charlotte Ronson Entering Chinese Market
Charlotte Ronson has formed an alliance with Hong Kong-based MH Concepts to bring the contemporary brand to China.
The partnership marks Ronson’s first Chinese venture and will begin with the fall Charlotte Ronson collection in July, when four doors open in Hong Kong, Shanghai, Beijing and Guangzhou. Six additional doors are to launch before yearend, reaching a total of 200 by 2014 throughout China, Hong Kong and Macau.
The doors include freestanding stores, mall units and department store shop-in-shops. Thirty percent will be directly operated by MHC, and the rest will be franchises. Merchandise will be sold in China online at charlotteronson.cn. The entire venture is expected to generate $10 million in first-year sales.
The deal incorporates both distribution and licensing and encompasses Ronson’s clothing, footwear, bags, accessories and small leather goods. In the first year, 50 percent of the merchandise will be produced by Charlotte Ronson International and 50 percent produced by privately held MHC, which was founded in 2007 by Meanne Ho, a former vice president of Gap Inc. Asia Pacific.
About MH Concepts Limited: Prior to setting up MH Concepts, Meanne Ho was Vice President, Asia Sourcing, of Gap Inc which includes 6 brands: Gap, GapKids, BabyGap, GapBody, Banana Republic and Old Navy. She has in depth knowledge of the apparel industry and its operating mechanics to support USD16B+ retail revenue business. Meanne managed multi-national locations covering 20+ countries with over 800+ employees and implemented appropriate growth initiatives to support a USD3B+ sourcing volume business. Meanne developed new product lines through market research that combined science and art, formulating new business categories to support business growth. Able to recognize and capitalize on business opportunities.
In the Retailing distribution area, she opened 3000 SF ‘Show and Tell’ store in Shanghai in record time of 4 weeks from concept development > production > store opening. She is expanding the retail business by obtaining the licensee of Charlotte Ronson for Greater China Region in 2010.
With her wide scope of experience in the industry, she provides consultant service to reputable retailer for sourcing/retailing advice. She was invited by International association e.g. UK Fashion Exports (UKFE) as guest speaker for seminars in Nov 2009.
POST: 2024-11-25
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