Recently, many famous fashion brands in Ningbo say no to luxurious flagship stores. Recently, many famous fashion brands in Ningbo say no to luxurious flagship stores. Instead, mini stores with an area of 30 square meters and stores in neighborhoods are warmly welcomed. In this year, the famous suit brand Romon starts its "fast store" strategy. It aims to have 4,000 stores in 5 years.

At the same time, sub-brands under Shanshan Group open a lot of new stores in big cities. They plan to open over 200 stores with the sales revenue of over 100 million this year.

Fashion trend changes all the time and enterprises must be fast enough so as to win the market. However, traditional garment enterprises in Ningbo pay little attention to design. They cannot compete with other fast fashion brands under the fast consumption environment. When fast fashion brand representatives Zara and H&M enter China market, traditional garment enterprises face furious competition. The traditional ones have to be faster than them to get back the market.

Fast fashion rewrites old rules of garment industry. After Romon adopts "fast store" strategy, it establishes new stock disposal policy based on informationization, which makes it more competitive.

Actually, it is design that makes fashion industry "fast". Peace Bird has a strong design team with over 130 designers. It launches over 5000 new creations a year.
POST: 2024-11-25