The lessening of the economic and financial crisis is also having a noticeable effect on the traditional export markets in the German clothing industry.The lessening of the economic and financial crisis is also having a noticeable effect on the traditional export markets in the German clothing industry. In particular, there is a renewed strong demand for products from the OLYMP company, such as shirts, polos and ties in the markets in Eastern Europe, Russia and China, which are booming once again. This positive trend confirms the company’s strategy of achieving sustained export growth.

The export markets most particularly in the East have recognised the true value and the high quality of the OLYMP brand. Following a temporarily reduced demand in certain recession and crisis-hit countries in Western Europe and Russia since 2008, which were able to be offset through increased sales in the other regions, it was still possible to achieve increased revenues overall and in 2010 the company has once again been able to enjoy significant growth rates everywhere. The regeneration of exports most notably to Poland, Hungary, Russia and China has given rise to additional exponential growth.

Mark Bezner comments as follows: "In individual cases, depending on the country, we are in the meantime experiencing positive growth rates of more than 40 percent and above in the area of preorders. Here there is also evidence that the economy and the willingness to invest in the Eastern hemisphere have clearly stabilised again. This has also contributed towards an increased demand for quality products from OLYMP."

The OLYMP expansion and the above-average increase in the sales of shirts, polos and ties in China since 2005 have developed into a real success story. The fashion-conscious, young people in the large cities in China place particular value on the renowned quality products and brands from Germany. In 2010 OLYMP was able to open its 36th sales outlet in China and has already recorded sales increases of more than ten percent in comparison to the previous year. OLYMP is currently represented primarily in the rapidly growing commercial centres of Guangzhou, Peking, Shanghai, Jiang Su, Zhe Jiang, etc.

OLYMP has an export ratio of 33 percent and today has a presence in more than 40 countries around the globe. These include Belgium, Bosnia and Herzegovina, China, Denmark, Estonia, Finland, France, Greece, Great Britain, Ireland, Croatia, Lithuania, Luxembourg, the Netherlands, Norway, Austria, Poland, Romania, Russia, Switzerland, Serbia, Slovakia, Slovenia, the Czech Republic and Hungary.

In order to be able to continue the rapid growth which we have experienced since the beginning of the 21st Century in line with the market, the company is planning to make a succession of further investments in resources, personnel and facilities over the next few years, as well as significantly increasing production in partner firms abroad.
POST: 2024-11-25