He was one of the eminent speakers who delivered a presentation at the conference.On the sidelines of the ‘International Conference on Denim’, fibre2fashion caught up with and chatted with a few reputed denim and jeans experts in the industry. One of them was Enrique Silla, the Managing Director of Eurotrend, a reputed Spanish textile group. He also established Jeanologia, a R&D consulting centre for garment finishing techniques in 1993.

He was one of the eminent speakers who delivered a presentation at the conference. During the presentation, he advised Indian jeans producers to take the lead in the world by adopting responsible technology.

We began this informative discussion by asking him as to whether the Indian denim producers will accept his advice since experience proves that, they adopt new measures only when pressurized by their intentional buyers. He replied by saying, “Till now, Indian or other Asian companies were adopting measures like eliminating sand blasting or spraying and adopting new measures like laser technology, only on the pressure from their principals”.

"But now these companies are aware that they cannot do business, without being concerned and become more responsible about the environment and very well know that jeans finishing cannot be still done using old technologies and need to adopt new technologies which are not environmentally harmful.

"A perfect example of this is China, where the industry has drastically transformed itself from being a labour-oriented one in to a technology-driven sector. So, this too will happen with Indian producers, since they are aware of the responsibilities and will not need external pressure to adopt new, efficient and environmentally friendly technologies”, he signed off by saying.
POST: 2025-04-20