Forget the runway show and the catwalk. Say goodbye to fashion shows in which clothing is presented completely out of the context in which it was meant to be worn.Forget the runway show and the catwalk. Say goodbye to fashion shows in which clothing is presented completely out of the context in which it was meant to be worn. Fashion Designer Bijou Champagne has a new vision, and he has created Project 2011 a two-week-long Beauty and Fashion Extravaganza to bring it to fruition.

"When a designer creates a garment,” explains Bijou, “it is meant to evoke a particular emotion in the wearer and the onlooker. Our vision is to showcase fashion in a setting that reflects this. How and where should the clothing be worn? How should it affect the community? How will a woman feel when she puts that item on? Project 2011 event will present fashions in context, in scenes meant to portray the emotion and relevance of the designs.”

Imagine, for example, a stage set with a detailed summer party scene, complete with swimming pool, barbecue and patio furniture. Models enter in swim suits and summer clothing, interacting with each other as though they’re enjoying a social event. Later in the day new props are brought out, and the scene turns into a cruise ship deck, where formally attired models are arriving for a dinner dance.

Various techniques will be used to add to the realism of the scenes, such as wind blowing, water falls, clouds, bright day, dark skies and more. Creative sound effects will be designed for each scene, to further enhance the visual impact and atmosphere created. All sound used during the show will be performed live (no DJs).

Project 2011 Beauty and Fashion Extravaganza is expected to attract major players in the beauty, fashion and entertainment industries, as well as members of the general public. Each day of the December 2011 event will feature different, elaborately created theatrical scenes. Over the course of the two-week Extravaganza, the works of fifty different fashion designers will be showcased. This ambitious event is structured to stimulate the garment business and lead the way to a new era in fashion display.

Leading up to the December 2011 Fashion Extravaganza will be monthly events designed to stimulate the garment industry, held at major venues throughout the country. An extensive marketing campaign will advertise the event; sponsorships are available. The entire Project will be officially launched: December 11
POST: 2025-04-20