Close Encounters of the Jeweled Kind
The occasion was the unveiling of Yurman's new menswear collection, aptly dubbed Meteorite. To fete the launch, Evan Yurman—the jewelry brand's heir apparent—asked Wakefield to create a presentation that highlighted the lineup's overarching intergalactic feel.
"I wanted to narrate the story of [transforming] the raw material from space into product," Wakefield told Cbamd.com. The room was staged with a projection of the moon on one end and the meteor on the other, with the label's pieces raised on pedestals in between. The electronic sounds of French band Air played ever so softly in the background.
POST: 2024-11-24
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