commissions wares from emerging talents—like Nicolas Andreas Taralis and Heaven Tanudiredja—in an effort to help introduce them onto the international scene.The models in Honest By.'s campaign for its collaboration with Mats Rombaut are—save some derby shoes—stark naked. "It all has to do with the Honest By. name—we're only selling shoes in this collection. So we had to be honest about that," offered the brand's founder, Bruno Pieters.

Fair enough—after all, Pieters—who took a hiatus from fashion after retiring his eponymous label in 2011—launched Honest By. last January on a platform of sustainability and transparency. "The idea when I came back to fashion was to use it as a tool for change," said Pieters. "Fashion is something that can inspire people, consciously or unconsciously, and that's the goal with Honest By." The sustainable aspect is a given—all the wares Honest By. offers are eco-conscious. And transparency comes into play with the price breakdown. Pieters clearly explains to his customers how much it costs to produce each garment or accessory.

In addition to a mainline designed by Pieters, Honest By. commissions wares from emerging talents—like Nicolas Andreas Taralis and Heaven Tanudiredja—in an effort to help introduce them onto the international scene. His latest project features on-the-rise Belgian-born, Paris-based sustainable footwear designer Mats Rombaut.
POST: 2024-11-24