Nicopanda Parties at The Standard
"It's a new company that they're reinventing," Formichetti told us of Didier Dubot. "So it's totally fresh." The team invited him to Korea this summer to debut the line, which was well received by the K-pop crowd. "I love working with Asians," he remarked of his Eastern home (he was born in Japan). "Asia feels so natural. I feel no fear when I'm there."
To help introduce the lineup, Nicola chose French starlet Lea Seydoux to star in the campaign. "We wanted someone with international appeal who wasn't too commercial," he explained. "Lea is such a cool actress with her own personal style…we didn't have to do too much."
Next on Formichetti's docket? He hopes to continue onward with Didier Dubot, looks forward to shooting his next Diesel campaign, and aims to launch a Nicopanda emporium sometime next year. "Watch out, Hello Kitty!" he exclaimed. However, before heading home, he had a confession to make. "I have to admit," he said, rather embarrassed, "pandas aren't my favorite animals. Dogs are. I have to go see my two Pomeranians, Tank and Bambi. They are my love."
POST: 2024-11-24
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