Gucci launches a new collection for babies and children, combining Creative Director Frida Giannini’s modern vision with traditional Italian craftsmanship.Gucci launches a new collection for babies and children, combining Creative Director Frida Giannini’s modern vision with traditional Italian craftsmanship.

A versatile and refined collection, for babies (from 0 to 24 months) and children (from 2 to 8 years old), including clothes and shoes, as well as a selection of accessories: scarves ties, belts, jewelry and sunglasses.

The iconic details, symbols of the history of the House, infuse the collection. The horse bit and the web, taken from Gucci’s equestrian heritage, the double G monogram, the Gucci logo and the Flora print, all contribute to the functional elegance of the collection, created for school, free time, sports and special occasions.

The baby collection uses the classic colours of blue and pink, with powder pink, optical white, dark blue, and red and green inserts. The soft and stretchy cotton jersey and piquet, chosen for comfort and functionality, as well as printed cashmere, are used for rompers, sleep suits, vests, t-shirts and jumpers. The baby collection also includes a range of gift items: hats, blankets and bibs.

The children’s collection combines more classic pieces, such as the suede trench and leather biker jacket, with contemporary accents like leggings for girls and baggy shorts for boys. Gucci’s icons characterize the large range of accessories: the Gucci logo decorates sunglasses and is embossed on belt buckles ; the Teddy Bear logo is made into a charm for silver bracelets and necklaces and is also used as a detail on the ties; the Horse Bit and the green-red-green web decorate the shoes.
POST: 2025-04-20