Two years after it ventured into India through a 30:70 joint venture with DLF Brands, Italian menswear brand Boggi Milano said it will be setting up at least 30-35 stores by 2015 with an estimated investment of €10-12 million.Two years after it ventured into India through a 30:70 joint venture with DLF Brands, Italian menswear brand Boggi Milano said it will be setting up at least 30-35 stores by 2015 with an estimated investment of €10-12 million.

The company is eyeing travel retail and will begin its inning at the new airport terminal. “We are familiar with travel retail and believe it will be an additional revenue stream. We will be launching two stores exclusively out of the new terminal. It will help in brand building and also trigger impulse purchase,” Mr Giorgio Brandazza, Brand Director, Boggi Milano, told Business Line.

The company operates in over a dozen countries and has around 80 exclusive outlets across the world.

"There has been a 100 per cent growth for us in the Indian market. Our idea is to be at multiple locations. For the current fiscal, we will be setting up five stores of which two will be at the airport,” he said. Boggi currently has three stores in India. Boggi Milano is setting up stores in Kolkata, Bangalore and Chennai. The company has so far invested about €1.5 million.

Additionally, the company is also exploring the possibility of sourcing out of India. “However, there are concerns regarding quality, therefore, we are going slow on it,” Mr Brandazza said, adding that it will be forming a local team to go ahead with its sourcing plan.

Boggi offers menswear clothing and accessories for both work and leisure. The range starts from Rs 2500 for a shirt and Rs 30,000 for suits.

Asked if the Boggi Milano will tweak prices for the Indian market, Mr Brandazza said the company will not effect any price cut. “The prices will be same as international prices. However, we will be creating cuts especially for the Indian market”.
POST: 2025-04-20