The cases of canceling dealership contracts between foreign brand operators and Chinese agents take place frequently in recent years. In 2009, UK's men's wear brand Dunhill took back the dealership in Wenzhou, Ningbo and Hangzhou. The cases of canceling dealership contracts between foreign brand operators and Chinese agents take place frequently in recent years. In 2009, UK's men's wear brand Dunhill took back the dealership in Wenzhou, Ningbo and Hangzhou.

In addition, other renowned brands such as Zegna and LOEWE also terminate the dealership. Throwing off the agents, international brands adopt the direct marketing like a raging fire.

With the opening of China's domestic market, brand operators can operate directly in China and hope to know about China's sales channels and consumers. This is why they take back the dealership and operate by themselves.
POST: 2024-11-25