She added evening wear to the collection in 1931, using the luxury silks of Robert Perrier, and the business went from strength to strength, culminating in a move from Rue de la Paix to acquiring the renowned salon of Madeleine Chéruit at 21 Place Vendôme, nicknamed the Schiap Shop.
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She added evening wear to the collection in 1931, using the luxury silks of Robert Perrier, and the business went from strength to strength, culminating in a move from Rue de la Paix to acquiring the renowned salon of Madeleine Chéruit at 21 Place Vendôme, nicknamed the Schiap Shop.
In Paris, Schiaparelli - known as "Schiap" to her friends - began making her own clothes. With some encouragement from Paul Poiret, she started her own business but it closed in 1926 despite favourable reviews. She launched a new collection of knitwear in early 1927 using a special double layered stitch created by Armenian refugees and featuring sweaters with surrealist trompe l'oeil images. Although her first designs appeared in Vogue, the business really took off with a pattern that gave the impression of a scarf wrapped around the wearer's neck. The "pour le Sport" collection expanded the following year to include bathing suits, ski-wear, and linen dresses. The divided skirt, a forerunner of shorts, shocked the tennis world when worn by Lili de Alvarez at Wimbledon in 1931. She added evening wear to the collection in 1931, using the luxury silks of Robert Perrier, and the business went from strength to strength, culminating in a move from Rue de la Paix to acquiring the renowned salon of Madeleine Chéruit at 21 Place Vendôme, nicknamed the Schiap Shop.