Tocca, 2015, NewYork Fashion Week

Fashion Brands, Tocca, Brand show, Fashion brand show, 2015, NewYork Fashion Week
Fashion_Brands_Tocca_14099 - NewYork Fashion Week
ToccaFall 2015 Ready to Wear

Tocca is scaling things back from here on out, but the Saint Lucia-founded label is still long on charm.

www.tocca.com
NewYorkFashion WeekFashion Brand
Tocca is scaling things back from here on out, but the Saint Lucia-founded label is still long on charm.
Tocca is scaling things back from here on out, but the Saint Lucia-founded label is still long on charm. Emma Fletcher has repositioned it as a more accessible, high-end contemporary brand (with a lower price point to match) and is zeroing in on easy-to-wear shapes and sweet prints. For Fall, she drew inspiration from The Butterfly Ball and the Grasshopper's Feast, a trippy '70s children's book based on a 19th-century poem by William Roscoe. "It's this whimsical kids' book, but it's actually really psychedelic," Fletcher explained. She interpreted the colorful tale as dreamy silk florals and mushroom prints—we don't need to remind you the Summer of Love is trending—which spoke to her penchant for playful details. (Look closely enough, and the purple fronds resemble marijuana leaves.) Elsewhere, a '60s theme emerged by way of long-sleeve shifts, round-collar coats with oversize buttons, and pouf-shoulder dresses.

Fletcher's mash-up of girlish silhouettes and eccentric prints was characteristically off-kilter, but in comparison to her last Tocca collection—Fall '14—these clothes were downright demure. Velvet bra tops and see-through dresses are clearly a thing of the past as Tocca moves in a more market-friendly direction, but Fletcher's instinct for dolly-bird silhouettes was on point. There were still flickers of sex appeal, too, like the trim black jumpsuit with an extra-deep V-neck.

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