For 99 percent of the world, Juicy Couture means one thing: tracksuits.
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For 99 percent of the world, Juicy Couture means one thing: tracksuits.
For 99 percent of the world, Juicy Couture means one thing: tracksuits. Of course, there has always been more on the table than velour loungewear, and in recent seasons the brand has been pushing girly dresses, accessories, and prints instead. But with athleisure on the up-and-up, perhaps it's Juicy's time to shine. Gray cashmere pants with matching hoodies were a luxe take on the label's early-aughts signature, and for the die-hard Juicy girl, there were glittering sequined sweatsuits in white and marine blue. We'd like to think those pieces were inspired by Carlyne Cerf de Dudzeele, who works with the brand.
There were less literal sport motifs, too, like silk trousers with white ticking stripes, tweed bomber jackets, and Tencel joggers. That being said, Juicy caters primarily to L.A. girls (literal and spiritual) who aren't afraid of a little excess; a leopard skirt here, a sequined crown there, and plenty of bling-y jewelry. The design team also considered current trends, and a mix of '70s rock and '60s mod emerged in ditzy floral blouses, leather pants, and thigh-high socks. Dolly-bird shifts and nouveau floral minis were the best pieces in the bunch, which didn't come as much of a surprise; the company's dress business is second only to track in terms of revenue. You could picture a simple LBD with sheer sleeves moving off department store racks, ditto a graphic heart-print number. It will probably take a few more seasons to really shake the velour stigma, but Juicy is on its way to attracting a more refined, mature audience.