Sass & Bide, 2015, London Fashion Week

Fashion Brands, Sass & Bide, Brand show, Fashion brand show, 2015, London Fashion Week
Fashion_Brands_Sass & Bide_14389 - London Fashion Week
Sass & BideFall 2015 Ready to Wear

Today's Sass & Bide show marked the debut outing for the label's new creative director, Anthony Cuthbertson.

www.sassandbide.com
LondonFashion WeekFashion Brand
Today's Sass & Bide show marked the debut outing for the label's new creative director, Anthony Cuthbertson.
Today's Sass & Bide show marked the debut outing for the label's new creative director, Anthony Cuthbertson. A former consultant for Victoria Beckham and Mulberry, Cuthbertson made his second order of business in taking the Sass & Bide helm elevating the clothes, a priority keenly felt in this collection's focus on embellishment and luxe fabrication.

His first order of business, meanwhile, was to locate and extrapolate the brand's DNA, as he explained after the show. For Cuthbertson, that meant dilating on the brand's "warrior spirit." And this collection was very much in the urban-gladiatrix mode.

There were samurai-inspired elements, like obi belts and kimono-like shapes, and nods to armor in the collection's emphasis on metallic materials and heavy gold and silver embroidery. Cuthbertson conjured some nice pieces—the outerwear was particularly good—but you came away feeling he still had some way to go in reestablishing a distinctive Sass & Bide voice.

The closest he came was with the collection's leggings and fitted knit dresses featuring mosaic-style mirror embroidery. The concept of those pieces felt organic to the brand, but thanks to their undistinguished silhouettes, the execution was a little lacking.

Sass & Bide is a tough nut to crack for a newly installed designer; its founders left having defined the brand's essence but without fully nailing down its aesthetic signatures. Cuthbertson did some yeoman's work here trying to finish that job. Only time will tell if he'll get around to completing it.

SHARE ON :

facebook
twitter
pins
London fashion week, Brands: Sass & Bide | 14373London fashion week, Brands: Sass & Bide | 14374London fashion week, Brands: Sass & Bide | 14375London fashion week, Brands: Sass & Bide | 14376London fashion week, Brands: Sass & Bide | 14377London fashion week, Brands: Sass & Bide | 14378London fashion week, Brands: Sass & Bide | 14379London fashion week, Brands: Sass & Bide | 14380London fashion week, Brands: Sass & Bide | 14381London fashion week, Brands: Sass & Bide | 14382London fashion week, Brands: Sass & Bide | 14383London fashion week, Brands: Sass & Bide | 14384London fashion week, Brands: Sass & Bide | 14385London fashion week, Brands: Sass & Bide | 14386London fashion week, Brands: Sass & Bide | 14387London fashion week, Brands: Sass & Bide | 14388London fashion week, Brands: Sass & Bide | 14389London fashion week, Brands: Sass & Bide | 14390London fashion week, Brands: Sass & Bide | 14391London fashion week, Brands: Sass & Bide | 14392London fashion week, Brands: Sass & Bide | 14393London fashion week, Brands: Sass & Bide | 14394London fashion week, Brands: Sass & Bide | 14395London fashion week, Brands: Sass & Bide | 14396London fashion week, Brands: Sass & Bide | 14397London fashion week, Brands: Sass & Bide | 14398London fashion week, Brands: Sass & Bide | 14399London fashion week, Brands: Sass & Bide | 14400London fashion week, Brands: Sass & Bide | 14401London fashion week, Brands: Sass & Bide | 14402London fashion week, Brands: Sass & Bide | 14403London fashion week, Brands: Sass & Bide | 14404London fashion week, Brands: Sass & Bide | 14405London fashion week, Brands: Sass & Bide | 14406London fashion week, Brands: Sass & Bide | 14407London fashion week, Brands: Sass & Bide | 14408London fashion week, Brands: Sass & Bide | 14409London fashion week, Brands: Sass & Bide | 14410London fashion week, Brands: Sass & Bide | 14411London fashion week, Brands: Sass & Bide | 14412