Sportmax, 2015, Milan Fashion Week

Fashion Brands, Sportmax, Brand show, Fashion brand show, 2015, Milan Fashion Week
Fashion_Brands_Sportmax_15275 - Milan Fashion Week
SportmaxFall 2015 Ready to Wear

A crisp gust of chilly winter wind swept the Sportmax catwalk, according to the press notes.

www.sportmax.it
MilanFashion WeekFashion Brand
A crisp gust of chilly winter wind swept the Sportmax catwalk, according to the press notes.
A crisp gust of chilly winter wind swept the Sportmax catwalk, according to the press notes. Not that the models were particularly covered up—their legs were often bare, which made for a contrast with the massive rawhide wedges they wore throughout. Windswept meant instead that the sculptural coats and skirts, humungous jumpers, and pragmatic suits were coarse, grainy, and decidedly protective, all firm volumes and waists nipped with a knotted belt.

The preoccupation with the organic has been going on for quite a while in fashion, so this could hardly be big news. Sportmax, admittedly, has been at the forefront of the trend from the beginning. This collection reaffirmed an interest in raw and textured surfaces, with a stress on knitwear. It was all about a charming coziness and a certain ease: streamlined and well edited.

The label seems to have finally found its niche in the contemporary fashion landscape: It sits alongside the purists, focusing on shape and texture in place of frilly, useless decoration. The designers are Céline alumni, at times too evidently so. Yet they also own a peculiar spirit—young, dynamic, unfussy. This collection was not a major departure for Sportmax, but it was certainly a high point.

SHARE ON :

facebook
twitter
pins
Milan fashion week, Brands: Sportmax | 15268Milan fashion week, Brands: Sportmax | 15269Milan fashion week, Brands: Sportmax | 15270Milan fashion week, Brands: Sportmax | 15271Milan fashion week, Brands: Sportmax | 15272Milan fashion week, Brands: Sportmax | 15273Milan fashion week, Brands: Sportmax | 15274Milan fashion week, Brands: Sportmax | 15275Milan fashion week, Brands: Sportmax | 15276Milan fashion week, Brands: Sportmax | 15277Milan fashion week, Brands: Sportmax | 15278Milan fashion week, Brands: Sportmax | 15279Milan fashion week, Brands: Sportmax | 15280Milan fashion week, Brands: Sportmax | 15281Milan fashion week, Brands: Sportmax | 15282Milan fashion week, Brands: Sportmax | 15283Milan fashion week, Brands: Sportmax | 15284Milan fashion week, Brands: Sportmax | 15285Milan fashion week, Brands: Sportmax | 15286Milan fashion week, Brands: Sportmax | 15287Milan fashion week, Brands: Sportmax | 15288Milan fashion week, Brands: Sportmax | 15289Milan fashion week, Brands: Sportmax | 15290Milan fashion week, Brands: Sportmax | 15291Milan fashion week, Brands: Sportmax | 15292Milan fashion week, Brands: Sportmax | 15293Milan fashion week, Brands: Sportmax | 15294Milan fashion week, Brands: Sportmax | 15295Milan fashion week, Brands: Sportmax | 15296Milan fashion week, Brands: Sportmax | 15297Milan fashion week, Brands: Sportmax | 15298Milan fashion week, Brands: Sportmax | 15299Milan fashion week, Brands: Sportmax | 15300Milan fashion week, Brands: Sportmax | 15301Milan fashion week, Brands: Sportmax | 15302Milan fashion week, Brands: Sportmax | 15303Milan fashion week, Brands: Sportmax | 15304Milan fashion week, Brands: Sportmax | 15305Milan fashion week, Brands: Sportmax | 15306Milan fashion week, Brands: Sportmax | 15307Milan fashion week, Brands: Sportmax | 15308Milan fashion week, Brands: Sportmax | 15309Milan fashion week, Brands: Sportmax | 15310Milan fashion week, Brands: Sportmax | 15311Milan fashion week, Brands: Sportmax | 15312Milan fashion week, Brands: Sportmax | 15313Milan fashion week, Brands: Sportmax | 15314Milan fashion week, Brands: Sportmax | 15315Milan fashion week, Brands: Sportmax | 15316