Marc Jacobs, 2010, NewYork Fashion Week

Fashion Brands, Marc Jacobs, Brand show, Fashion brand show, 2010, NewYork Fashion Week
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Marc JacobsSpring 2010 Ready to Wear

Leave it to Marc Jacobs to deliver a neon-hued, big-shouldered, crimpy-haired eighties antidote to the gloom and doom of 2009

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Leave it to Marc Jacobs to deliver a neon-hued, big-shouldered, crimpy-haired eighties antidote to the gloom and doom of 2009
Leave it to Marc Jacobs to deliver a neon-hued, big-shouldered, crimpy-haired eighties antidote to the gloom and doom of 2009. "I was thinking about the good old days in New York," he said after the show, "when getting dressed up was such a joy." By the good old days, Jacobs means the nights he spent at clubs like Area, the Palladium, and Paradise Garage. Maybe it was the recent Stephen Sprouse project he completed at Louis Vuitton, or perhaps it's the fact that he now lives in Paris full time, but his Fall show was a big, juicy nostalgic kiss to a city that doesn't really exist anymore.

The show started simply enough, with a gray cardigan sweater and charcoal trousers, but when the model walked past, you saw the back half of a kilt and braces—Jacobs' new uniform—and knew it was going to get personal. He worked his way through little silver-and-black A-line shifts; party dresses in metallic leathers and floral brocades with flaring, full skirts and monster shoulders; velvet bustier tops and high-waisted over-dyed jeans; and Crayola-bright jackets, capes, and hooded coats. The only filter that separated these clothes from their East Village forebears was the expensive, luxury fabrics they came in. Every girl had a different hairdo, shellacked into Mohawks, flips, and bouffants, and the makeup was straight off the album cover of Duran Duran's Rio. The cumulative effect of all that color, volume, and optimism? One editor called it "A Flock of Seagulls meets Alexis Carrington."

Will fashion as outrageously ebullient as this—in some cases, make that just plain outrageous—sell in the harsh reality of the late aughts? (And talking about harsh: More than 1,000 people were nixed from the invitation list this season in a cost-cutting slash and burn.) Jacobs insists that he wasn't thinking about the economy when he was working on the collection, and maybe he wasn't. These days, wagering that women will splash out on feel-good clothes is as good a bet as any.

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