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Escada Spring 2014 Ready-to-Wear

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NewYork fashion weekAfter aiming for a more youthful audience in recent seasons, for Spring, Escada refocused on its core clientele of mature women who wouldn't be caught dead in a crop top. Still, the Escada gal isn't opposed to showing some skin, and the latest lineup played up shoulders as the new erogenous zone with one-shouldered caftan dresses, strapless evening gowns, and embellished cocktail sheaths with rippling cascades down one side. Creating a sense of escapism is a continual goal for creative director Daniel Wingate and co., and they achieved that here with bold prints including blown-up florals, wild zebra stripes, giraffe spots, and playful pineapple motifs that added a graphic pop to flattering cap-sleeve dresses, easy tunics, and double-knit, fit-and-flare frocks. A tailored suit featuring an abstract wave pattern was a standout, as was the floaty finale maxi dress with rope straps, which would work as both a poolside cover-up and a party-ready look for a night on the town. Other highlights included specialty leather pieces like a cropped-sleeve car coat and an A-line shift featuring perforated details achieved by strategically blasting high-pressure water, not the usual laser-cutting. It'd be nice to see more envelope-pushing like that from Escada moving forward.

Fashion Brand: Escada | www.escada.com

Creative and find a balance between the market --- ESCADA simple, succinct, smart, personality is deliberately created by ESCADA image, clothing style, crisp, elegant, highly functional, high availability, or single items can be combined with a series, focusing on new fabric and color system unique is its use of one of the characteristics established in 1976, ESCADA brand that high-income professional women and business women, known for high quality

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