NewYork fashion weekNEW YORK, September 11, 2010
By Alison Baenen
First things first: The insanely cute printed wedges and flats designed by Suno in conjunction with Loeffler Randall will indeed be available for purchase come spring. Now, with that pressing concern out of the way, on to the clothes. Max Osterweis and Erin Beatty have had a big year. Their Fall collection, while not their first, was their unofficial debut, and retailers and editors have done nothing but gush ever since. Just last night, Rachel Bilson was snapped in a Suno bubble-skirted frock while making the rounds at Fashion's Night Out. So it's safe to say the pressure was on for their sophomore effort.
"I was terrified!" Beatty admitted with a laugh a few days before the presentation. Osterweis concurred: "As we grow, the expectations are always higher." But fear not, Bilson and co. Spring had the same charmingly off-kilter quality the label has quickly become known for—but it was by no means a rehashing of last season's hits. Instead, the designers focused on lightening up, aiming for a soft, breezy quality that would breathe some versatility into their prints. (Prints, mind you, weren't all they did. A white, laser-cut leather tank dress was a standout, and a swingy, mid-calf textured cotton skirt with a wide swooping ruffle across the front, again in white, had a perfect summery insouciance.)
Some of the best print-on-print mixing happened in the swimwear, a Suno first. A teeny-weeny yellow polka-dot bikini top came with purple ruffle trim and a ruched bottom that didn't match. Slip it on under the roomy drawstring onesie in a floral ikat, add a cheeky Albertus Swanepoel topper, and just try not to smile.
Fashion Brand: Suno | www.sunony.com
the official home for SUNO / now featuring fall winter 2010.