"ETAM" Iger originated in Germany in 1916, this year, the first order to "ETAM" in the name of the store opening. To 1928, the chain store network development to Paris, and use it as a base, and gradually became known in France as well as the European women's stores.

ETAM Group has two brands: ETAM and 1.2.3, each brand of clothing and underwear, including two series. ETAM its fashionable style, moderate price for the young French girl of the most familiar and most friendly brand, ETAM's underwear even in France the first and largest of a popular lingerie chain. 1.2.3 is in its elegant taste, exquisite design highly successful career women of all ages.

1994 end of French ETAM Group, set up branch companies in China, Shanghai United Kingdom ---- Iger Garments Co., Ltd., and in January 1995 in Shanghai, opened its first store. Five years, the company learn from the successful experience of the French ETAM and effective combination of characteristics of the Chinese market, especially in the form of sales outlets all changed by the store set up special counters in well-known shopping malls, so that ETAM Iger soon become the country's well-known brand. In 1998, ETAM the advent of leisure series WeekEnd more emphasis on leisure time clothes can be worn inside and comfortable, and thus more responsive to the world's fashion trends.

Every quarter are as loyalty ETAM and WeekEnd love "it" the consumers have sent numerous surprises. Set up in Shanghai, design department, using the French intelligence in senior designers popular meticulous planning, the introduction of a different story as the theme of the series of clothing. Usually on a quarterly basis has five stories, each story shows the best way to wall in the same block, this is different from the other brand clothing apparel Iger unique display mode.

Http://www.etam.com.cn
POST : 2024-11-22    VIEW : 2526

Etam Official Website