Crystii Lin
Martina M
Guiri Uribe
Ala Konturek
Kellen Hofer
Reebok, the official outfitter of the NFL, announced it has partnered with A Pea in the Pod to offer moms-to-be Reebok’s NFL Maternity collection, with Elisabeth Hasselbeck, co-host of ABC’s The View as the face of the line. Moms across the country identify with Elisabeth’s spirit, passion and team pride, making her the ideal ambassador for the new maternity line.
The collection will be officially available to consumers on September 10, 2010 at A Pea in the Pod and Destination Maternity stores across the country, and online.
“I am very excited to be a part of the Reebok NFL maternity collection,” says Elisabeth Hasselbeck, the mother of three and wife of former NFL player Tim Hasselbeck. “Expectant moms can now watch their favorite NFL team with the family in comfort and style in the new Reebok maternity tee.”
Recognizing that the NFL has a very robust and passionate female fan base, Reebok realized a strong desire from expectant fans to be able to show their team spirit by dressing in NFL maternity wear.
By partnering with a trusted brand like A Pea in the Pod, moms-to-be can now buy figure-flattering, high quality, 100% garment washed cotton t-shirts featuring catchy sayings and vintage NFL team logos. The tees will also be offered in a packaged gift set that features the maternity t-shirt including the graphic “Tiny Kicker” with a matching onesie and coordinating bib.
“We are very excited to partner with Reebok, to launch a maternity collection that allows expectant moms to show off their baby bump and their team spirit,” says Ed Krell, Chief Executive Officer and President of Destination Maternity Corporation, the parent company of A Pea in the Pod.
Elisabeth Hasselbeck will kick off the collection at a consumer attended launch event hosted by Reebok and A Pea in the Pod at the Destination Maternity flagship store in New York City on Wednesday, September 22, 2010 from 6:00pm to 8:00pm.
The joint show of excellent Guangdong brands in 2010 was held in Guangzhou TIT creative industry zone on 8th September.
As the famous fashion design and production base, Guangdong has many excellent apparel brands. Now, enterprises in Guangdong pay more attention to brand building. As a result, an increasing number of good brands appear. In 2010, seven brands including Milandon, Castle, Catchjoy and Virtue and so on are granted the title of"2010 Guangdong Excellent Fashion Brands".
38 young designers took part in "Dalian Cup" Fashion Competition.
Dalian might not rank alongside Paris, Milan or New York as a world-class fashion hub just yet, but no one can blame designers there for lack of trying. This week in Dalian - which, incidentally, ranked among the top 10 most luxurious Chinese cities as well as its 10 happiest in recent Chinese-language lists - two fashion events were held that highlighted both the city's rising fashion talent as well as its draw for major international fashion brands: the "Dalian Cup" young designer competition and Versace's autumn/winter 2010 runway show.
The Dalian Cup, which included designs by 38 young local designers, was held this weekend at the city's Z28 Fashion Valley Innovation Center. As this Chinese-language article points out, Dalian city officials have been keen to promote their city's fashion and textile industries in recent years, and with more than 15 universities and city organizations working together on the Dalian Cup to sort through the nearly 600 applicants and provide logistical support, the event proved, if nothing else, that Dalian is serious about cultivating local design talent.
In the end, Dalian University of Technology sophomore Song Wei took home the gold medal, with judges lauding the "low-key luxury", simple but rich layering and black and gray color scheme of her pieces. Yan Shuai and Mi Huihui shared the silver medal for their works "Yes and No" and "Our Story", respectively. The bronze was shared by Yang Lei, Pang Lijuan, and Yang Tingting.
On the same day, another event on the other side of Dalian showcased Versace's autumn/winter 2010 collection. Dalian may hope to establish itself as northeast China's fashion capital, but for global fashion houses the relatively wealthy second-tier city is irresistible. In recent years, some of the world's top luxury brands set up shop there, and - like in other second-tier cities - companies like Versace are looking to tap the growing spending power of the small proportion of wealthy urban consumers they see as easy targets (compared to their more sophisticated counterparts in top-tier cities).
A shoes museum seated in Chengdu city, Chinese lady’s capital, is expected to open by the end of month that will be concurrent with opening of International Footwear Purchasing Festival.
The museum will be the showroom for displaying the progress of Chengdu footwear industry and history and culture of Chinese footwear. The tanning industry in Chengdu can trace back to Qing dynasty, in China footwear history Chengdu was well known for its shoemaking skills. So far Chengdu has grown to a national important footwear production base, earned the honor of “Lady’s Shoe Capital in China.”
Visitors to musem can experience the entire processing of shoemaking through on-the-spot demonstration, and see shoes made in different historical periods.
Five footwear companies of Kangnai, Aokang, Red Dragonfly, Taima, and Aogusidu in Wenzhou have taken part in the drafting works for ISO/TC216 technical standards that include the standards of anti-microbial, harmful materials contents, etc., Wenzhou Quality and Technical Supervision Administration said on September 7, 2010.
This is first time for Chinese footwear companies to take part in the drafting work for international footwear standards.
Currently there are 85.1% of footwear makers in Wenzhou applying international standards on their production, which marks the great improvement in footwear manufacturing in Wenzhou city.
Models present fur creations at the North America Fur Association 2010-2011 Autumn/Winter Fashion Show in Beijing, capital of China, on the night of Sept. 8, 2010.
Supermodel, designer and fashion powerhouse Heidi Klum has created a versatile active wear collection for New Balance perfect for modern women on-the-go called Heidi Klum for New Balance launching this Fall 2010 exclusively on Amazon.
“Busy women, like me, have changed their way of shopping. We now shop online,” says Heidi Klum. “I’m proud to announce that I have designed a line of active wear for New Balance that will be sold exclusively on Amazon. I could not think of an easier way to shop than from my bed on my laptop! Our lives as mothers, wives, working women have become so much more than ever before. Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by your favorite coffee shop in the morning, we all have one thing in common – we want to be stylish, comfortable and hip!”
Heidi Klum for New Balance will include haute tunics, knits, woven tops, leggings and outerwear pieces, developed to fit every body type and designed with cottons and silks that incorporate hand-woven stitching and intricate details. The line will be available in the United States, United Kingdom, Germany & Japan beginning October 7th 2010 exclusively on Amazon.
The collection reflects Heidi’s modern, sophisticated style and consists of easy, go-to pieces that add a dash of unexpected chic to even the most routine errand.
“Heidi Klum for New Balance combines New Balance’s expertise in fit and form with Heidi’s commitment to sophisticated style to create a versatile collection for women that is both everyday wearable and luxurious,” says Kerry Kligerman, Executive Vice President of Apparel for New Balance.
This partnership reflects global athletic and lifestyle leader New Balance’s commitment to delivering innovative and fashion-forward apparel that meets the needs and desires of women in motion.
“Like so many of our customers, Heidi is a busy mom who cares about fashion and ease in equal measure. The line is amazing – gorgeous fabrics, incredibly styled - and we’re thrilled to be launching it in the Amazon Clothing Store,” says Cathy Beaudoin, Vice President, Apparel at Amazon.
Amazon continues to grow as a fashion destination offering an easy and engaging shopping experience, an expanded selection of premium brands and an elevated, editorial point of view with the great prices customers have come to expect. The Heidi Klum for New Balance collection will be showcased in its own boutique on the website.
Klum visualized the ad campaign for Heidi Klum for New Balance, shot by famed photographer Rankin, with Jan Dikkers, Amazon Clothing’s creative director. “I am all about action and so is my line for New Balance; so for our first campaign, I envisioned myself on the trampoline - a fun symbol of energy and activity,” says Klum. “We have one in our backyard and my kids love it, so I spend a lot of time on it myself!” The multifaceted campaign will include an integrated viral component and print ads that will run in national publications beginning in November.
Pantone LLC, an X-Rite company, and the global authority on color and provider of professional color standards for the design industries, unveils the PANTONE Fashion Color Report Spring 2011. The report features the top 10 colors for women’s fashion for spring 2011, along with designer sketches, quotes and headshots, and is available for free download. The release of the PANTONE Fashion Color Report coincides with New York Fashion Week, which begins Thursday.
The top colors for women’s fashion for spring 2011 are:
• PANTONE 18-2120 Honeysuckle
• PANTONE 16-1349 Coral Rose
• PANTONE 14-0941 Beeswax
• PANTONE 18-4039 Regatta
• PANTONE 15-3817 Lavender
• PANTONE 15-4825 Blue Curacao
• PANTONE 14-6324 Peapod
• PANTONE 12-1206 Silver Peony
• PANTONE 18-1235 Russet
• PANTONE 15-4502 Silver Cloud
“The colors designers have chosen for the spring season present an interesting marriage of unexpected warm and cool tones,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “By cleverly combining complementary colors, those that are opposites on the color wheel, they have created a striking intensity in the palette. These unique color combinations make it possible for consumers to pair existing pieces in colors traditionally associated with fall, with new favorites to punch up springtime wardrobes.”
In addition to designer contributions, the report features commentary from fashion insiders and leading retailers discussing the geographic locations currently influencing fashion and design. Industry gurus highlighted in the report include: Cate Adair, costume designer for “Desperate Housewives;”
India Hicks, creative partner at Crabtree & Evelyn; Simone Legno, chief creative officer at Tokidoki; Lanie List, chief merchandising officer at Iconix Brand Group, Inc.; Collier Strong, celebrity make-up artist; and Essie Weingarten, Founder of Essie Cosmetics, Ltd. Contributors from Saks Fifth Avenue, Neiman Marcus and Macy’s also weigh in.
Citing exotic destinations like Africa, India, Peru and Turkey as inspiration for spring 2011, designers continue to satisfy consumers’ need to escape everyday challenges with intriguing color combinations that transport them to foreign lands.
Flirtatious Honeysuckle is a feel-good hue that brings a festive sense of playfulness to this season’s palette. This vibrant pinkish-red for both apparel and cosmetics makes consumers feel alive, and is a perfect post-winter pick-me-up.
Spicy, gregarious and persuasive describe Coral Rose, a sophisticated orange that, much like Beeswax, a warm, honeyed yellow, conjures up feelings of faraway lands and locales. Pair either of these piquant hues with a cool, refreshing color-wheel opposite like Regatta for a vibrant color combination that will add zest to any wardrobe. Romantic, fanciful Lavender implies sensuality with its subtle hint of red undertone. Combine it with Beeswax or Coral Rose for a unique counterpoint.
Alluring Blue Curacao evokes thoughts of tropical destinations and pays homage to the 2010 Color of the Year, Turquoise. Practical consumers can continue to incorporate enticing Caribbean blues into spring by pairing Blue Curacao with warm, complementary colors like Honeysuckle or Coral Rose. Peapod, a fresh yellow-green, brings an organic element to the palette and is reminiscent of the green shoots that signify change and new beginnings traditionally found in spring.
Trans-seasonal neutrals ground this season’s palette and provide a stable backdrop for all of the other colors. The so-called “nude hues” are represented in the range of ethereal Silver Peony to dramatically deep Russet. Another dependable background color, Silver Cloud, is the quintessential neutral that consumers can rely on to coordinate with everything in their closet.
To help put PANTONE Colors into as many hands as possible, literally, Pantone is also announcing the PANTONE Visa Platinum Rewards Card. Available in select colors from the PANTONE Fashion Color Report Spring 2011, the card lets users make purchases in color-coordinated style and express their inner fashionista with every purchase.
The colors featured in the PANTONE Fashion Color Report are culled from the PANTONE FASHION + HOME Color System, the most widely used and recognized color standards system in the world. Each season, Pantone surveys the designers of New York Fashion Week and beyond to collect feedback on prominent collection colors, color inspiration and color philosophy. This information is used to create the PANTONE Fashion Color Report, which serves as a reference tool throughout the year for fashion enthusiasts, reporters and retailers.
House of Fraser Oxford Street has announced that it will be hosting an evening of fashion, style and glamour on 8th September, in celebration of Vogue Fashion's Night Out. Model Daisy Lowe will make a personal appearance while customers can enjoy fashion shows, live music and champagne & cocktails.
Starring in the nationwide advertising campaign, Daisy Lowe is the face of the new Biba collection which launches exclusively at the department store on the same day. Daisy will be in the Biba boutique on the 2nd floor from 6.30pm.
A live DJ set will play while models showcase the autumn/winter 2010 collections in a fashion show. There will be a complimentary Biba cocktail served in the boutique, designed by mixologist Wayne Collins from the BBC's 'Something for the Weekend'.
Customers will be able to enjoy a glass of Prosecco while models showcase the latest collections, and those making a purchase on the night will receive a goody bag and the chance to enter a prize draw to win a Marc Cain suitcase.
Other activity in the store includes beauty makeovers from a selection of brands, including complimentary massages from Molton Brown, makeup masterclasses from Dior, complimentary temporary tattoos with every makeover, goody bags and competitions including the chance to win a Mulberry 'Lily' handbag.
Customers will also be able to buy Vogue's limited edition t-shirt designed by Sanna Annukka - a half Finnish, half English illustrator and printmaker - with all profits going to the charity Kids Company.
As a commitment to the health and safety of workers across the apparel industry, Levi Strauss & Co. and Hennes & Mauritz AB (H&M) announced plans to implement a global ban on sandblasting in all of their future product lines. The two companies are encouraging others to join this ban in a move toward eliminating sandblasting as an industry practice.
Sandblasting is one of a number of finishing techniques used to create a worn look for denim and other apparel. When sandblasting is performed, proper safeguards, such as those used by Levi Strauss & Co. and H&M suppliers, must be in place to protect workers from potentially serious harm resulting from exposure to crystalline silica (a compound found in sand). But there are some factories in the apparel industry – often linked to counterfeit operations – which do not apply the same safeguards, putting workers’ health at risk.
“At Levi Strauss & Co., we’ve implemented rigorous standards for sandblasting in our own supply chain but we decided that the best way to help ensure no worker – in any garment factory – faces the risks associated with exposure to crystalline silica is to move to end sandblasting industry-wide,” said David Love, Senior Vice President and Chief Supply Chain Officer at Levi Strauss & Co. “We’re proud to join with H&M in a commitment to apparel workers world-wide and we urge other companies to join us in ending this practice.”
"H&M has had health and safety requirements for sandblasting for several years. Like all other Code of Conduct requirements, monitoring of sandblasting practices has been part of our extensive Full Audit Programme. At the same time, securing that these standards are being observed by all of our suppliers and their subcontractors has proven too difficult. In order to make certain that no worker producing denim garments for H&M risks his or her health, we have decided to quit purchasing and retailing sandblasted products," said Karl Gunnar Fagerlin, Production Manager at H&M.
Effective immediately, Levi Strauss & Co. and H&M will not place any new orders for sandblasted product and as of December 31, 2010, Levi Strauss & Co. and H&M will no longer have any active production that uses this finishing technique. The ban includes, but is not limited to, the use of aluminum oxide, aluminum silicate, silicon carbide, copper slag and garnet for abrasive blasting.
