Theory CEO Andrew Rosen has made Olivier Theyskens fans into some very happy girls.
Theory CEO Andrew Rosen has made Olivier Theyskens fans into some very happy girls.
The 32-year-old Theyskens' new collection for the label will retail for over 20 percent more than the brand's main collection, but at $600 to $700, the jackets are still a fraction of what his designs once went for at Nina Ricci and Rochas.
"I had been looking for a more personal project," he said at an informal presentation on the roof of the company's Gansevoort Street headquarters today.
"I've found it at Theory. It's the right position in terms of quality, price."
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