Lisa Dengler
Mc kenneth Licon
Cassy Bhairo
Billy Hazel
Mirka Germanova
Fashionsnightout.com, powered by QVC, unveiled a first look at its highly anticipated list of nearly 1000 participants, including retailers, designers, and fashion and beauty brands, plus their exciting events guaranteed to delight fashionistas throughout New York City on September 10, 2010. In year two, retailers are once again seizing the opportunity to tempt new and devoted fans by crafting unique experiences around designer and celebrity appearances, fashion shows, games, limited-edition merchandise, artistic collaborations, musical performances, and more.
In response to last year’s success, retailers nationwide have joined this year’s FNO, eager to bring the initiative to their local markets. Stores in more than 100 cities are preparing to thrill, inspire, and entertain fashion’s faithful. While stores outside New York City host their own festivities, fashionsnightout.com, powered by QVC, supplies links to event information provided by participants in cities like Los Angeles, Georgetown, Miami, Dallas, Portland, and Chicago, to name a few.
“We are pleased to announce the number of Fashion’s Night Out 2010 participating retailers in New York City has grown tremendously from last year to this year, ” said CEO of NYC & Company George Feritta. “It is truly the enthusiasm and involvement of our City’s stores that make this event such a success. We look forward to more participants joining in the coming weeks in an effort to support the fashion and retail industry on September 10.”
“It has been a remarkable journey since Fashion’s Night Out debuted last year,” said Vogue Editor in Chief Anna Wintour. “The enthusiasm and creativity with which retailers and designers have approached this year’s celebration in New York City, the country, and around the world, are truly inspiring. I am delighted that shoppers will have such an extraordinary night to enjoy fashion.”
“Fashion’s Night Out the second time around will be bigger and better,” said Diane von Furstenberg, president of the CFDA (Council of Fashion Designers of America). “Designers and retailers are really outdoing themselves to create wonderful experiences for shoppers, not just in New York but all across the country, too.”
This year’s limited-edition FNO collection of style-savvy products includes fashion-forward short- and long-sleeved T-shirts and tanks, in addition to a unisex hoodie emblazoned with the FNO logo and a new abstract cityscape print. Forty percent of the proceeds from the collection will benefit the New York City AIDS fund. A listing of the retailers carrying the collection can be found on the FNO Website.
Partial lists of some of the wonderful people who will be celebrating FNO in NYC and across the country on September 10, 2010.
Celebrities/Models: Bryan Adams, Nigel Barker, Victoria Beckham, the Beekman Boys, Mary J. Blige, Naomi Campbell, Joey Cheek, Helena Christensen, Sean Combs, Rosario Dawson, Emily DiDonato, Lily Donaldson, Karen Elson, Shenae Grimes, Dree Hemingway, Julianne Hough, Rosie Huntington-Whitely, Lauren Hutton, Chanel Iman, Constance Jablonski, Samuel L. Jackson, Karlie Kloss, Heidi Klum, Doutzen Kroes, Karolina Kurkova, Leigh Lezark, Adriana Lima, Angela Lindvall, Sean Lennon, Evan Lysacek, Leighton Meester, Lisalla Montenegro, Tim Moorehouse, Charlotte Kemp Muhl, Carolyn Murphy, Olivia Palermo, Vincent Piazza, Sasha Pivovarova, Corinne Bailey Rae, Bar Refaeli, Hilary Rhoda, Christina Ricci, Nicole Richie, Coco Rocha, Charlotte Ronson, Kelly Rutherford, Matthew Settle, Sarah Silverman, Molly Sims, Arlenis Sosa, Jessica Stam, Lara Stone, Taboo, Robert Verdi, Harley Viera-Newton, Erin Wasson, Elettra Rossellini Wiedemann, Alex Wek, Liu Wen, Ashley Wick, Caroline Winberg, Arden Wohl, Jessica White, Pharrell Williams, and Raquel Zimmermann.
Fashion/Beauty: Joseph Abboud, Waris Ahluwalia, Mark Badgley, John Barrett, John Bartlett, Michael Bastian, Chris Benz, Oscar Blandi, Thom Browne, Tory Burch, Linda Cantello, Georgina Chapman, Kenneth Cole, Sean Combs, Francisco Costa, Keren Craig, Alan Eckstein, Jane Elissa, Carlos Falchi, Frédéric Fekkai, Tom Ford, Robert Geller, Daphne Guinness, Prabal Gurung, Jeff Halmos, Douglas Hannant, Lazaro Hernandez, Carolina Herrera, Tommy Hilfiger, Victor Horsting, Sang A Im-Propp, Marc Jacobs, Jade Jagger, Norma Kamali, Donna Karan, Daryl Kerrigan, Michael Kors, Derek Lam, Aerin Lauder, Kimora Lee, Monique Lhuillier, Adam Lippes, Catherine Malandrino, Isaac Manevitz, Jack McCollough, Trish McEvoy, Gilles Mendel, Carlos Miele, James Mischka, Nicole Miller, Malia Mills, Isaac Mizrahi, Robert Lee Morris, Kate Mulleavy, Laura Mulleavy, David Neville, Ashley Olsen, Mary-Kate Olsen, Thakoon Panichgul, Tom Pecheux, Ric Pipino, Zac Posen, Oscar de la Renta, Narciso Rodriguez, Ricardo Rojas, Cynthia Rowley, Rachel Roy, Martino Sanchez, Sam Shipley, Amy Smilovic, Michelle Smith, Rolf Snoeren, Peter Som, Yael Sonia, Simon Spurr, Scott Sternberg, Elie Tahari, Isabel and Ruben Toledo, Trina Turk, Patricia Underwood, Kay Unger, Carmen Marc Valvo, John Varvatos, Marcus Wainwright, Alexander Wang, Vera Wang, Timo Weiland, Gucci Westman, Jason Wu, and Helen Yarmak.
CBS Special: On September 14, at 10:00 P.M. EST, shoppers will get to relive all the fun and excitement by tuning into the CBS network for a “making of” special. The show will take viewers behind the scenes during months of intense planning, as well as follow celebrities, designers, editors, and retailers as they plan for one of the most anticipated events of the year. Fashion’s Night Out celebrates the industry—showing the world how wide a reach it has and how many lives are affected by its economic health.
Lurgi GmbH has been awarded a contract for the world´s largest Polyamid 6-plant by Fujian Jinjiang Technology Co., Ltd. in Changle, Fujian, China.
No. 02 - Frankfurt /Main: The company is dedicated in the manufacture and sale of high-end polyamide fiber for all kinds of textile applications in China and will integrate backwards with a single line capacity of 260 tons per day of Polyamide-6.
Lurgi will supply Zimmer two-stage Polyamide 6-technology with the basic engineering, the main equipment including the pre-polymerization- and VK tube reactors, and the supervision of erection and commissioning.
"We are pleased to conclude this contract with Fujian Jinjiang Technology. This underlines the leading position of the Zimmer Polyamide-6 technology in the world ". (François Venet, CEO of Lurgi GmbH.)
Polyamide-6 is a synthetic thermoplastic, which is mainly used for engineering plastics, textile filament and carpet filament. With its more than 350 PA-6 plants worldwide based on Zimmer technology, Lurgi is the market leader in this industry. The 2-stage polymerization and lactam water recovery technology of our installations stand for the highest quality of the final products.
Clockwise from top: A model poses in a pink polo shirt; a
wriststrap by Dyrberg (680 yuan) is a great accessory; sports
watches like those from Gucci (7,400 yuan) compliment polo
shirts; a Prada bag (6,200 yuan) is a good match.
Like it or not, there is no escaping the fact that for many in Beijing, money and status are the controlling stakes in life.
This summer, polo shirts feature unique motifs that signal your personality and taste. METRO talked with Cameron Bai, the editor-in-chief of LEON China, who has more than 15 years experience as a dedicated follower of fashion, to find out how to choose a trendy polo shirt this summer.
"A man wearing a polo shirt with a motif is, in a woman's eye, a steak medium cooked, neither too mature, nor too tender, active and full of juice," said Bai.
Though polo shirts originated in the West, their designs are becoming more and more Asian oriented.
"I've seen so many trendy polo shirts with Chinese cultural elements this summer. For example, Shanghai Tang designed a shirt on which there is a map of China on the chest, suggesting China is No 1," Bai said.
Multiple treatments of several motifs on the same shirt are sought after, as they look very creative.
"It is really interesting to attach motifs on a shirt using different craftsman techniques, including patching, dying and embroidering, to create a multi-layer effect," Bai said.
The chest and back are not the only places to display motifs; it is now fashionable to place them on the back of the collar.
"With collars upright, a guy is very cool, but adding a motif behind the collar creates an even greater impression," Bai said.
He said there are a number of points to bear in mind when selecting a fashionable polo shirt.
First, fine workmanship is invariably sought after because it is not just a matter of look, but also determines how long a shirt can last. One of the most recognizable aspects of good design and fine workmanship lies in the collar.
"Good quality polo shirts often have double-layered collars, with their edge specially treated to help them stay in shape for a long time," Bai said.
Meanwhile, one should be careful about the way one wears a polo shirt. Three button polo shirts are the classic design, which are normally a bit wider than those with two buttons.
"The trend is either for wearing a two-buttoned polo shirt with the collar upright, or a three-buttoned one with collar flat. The latter is a better match with a jacket," Bai said.
Wearing a polo shirt naturally suggests a relaxed attitude to life and in terms of material, denim is being widely used in polo shirts this summer.
From top to toe, Bai thinks there are at least six accessories that complement a nice polo shirt: sunglasses, roomy bags, sports watches, beach sandals, wriststraps and knitted belts.
"First and foremost, the must-have item this summer in your collection should be a pair of water-drop shaped sunglasses. It stamps an 'in' on your face," Bai said.
Roomy bags with military patterns and a watch are also high on his recommendation list. Although watches are necessary for any occasion, Bai suggests wearing a sports watch with a black strap.
"Wrist straps with a little bit wider bands manifest masculine power and strength," said Bai, who prefers them in black for convenient matches with polo shirts in any color.
"If you are looking for a beach romance, why not try on a pair of natural fiber sandals. They dry quickly and look casual and romantic," Bai said.
Further, a one-size Bohemian style knitted belt is not only easily adjustable, but also attracts the attention of passers-by.
EU is an important market for Chinese shoes, but restrictions and anti-dumping imposing had severely blocked the exports to EU. For evading the trade barriers more and more shoemakers in Wenzhou city make shoes adapting the non-leather materials for export to EU, because shoes made from fabric and PU can circumvent the 16.5% of EU anti-dumping duty imposed on Chinese leather shoes. It is said that PU made shoes for man and fabric shoes for women are sold well in EU market.
ASEAN countries are the emerging market for Chinese shoemakers as zero-tariff imposed according to China - ASEAN Free Trade Area agreement, but as reasons of diversification on culture and customs, the exports to ASEAN countries didn’t achieve remarkable progress so far.
Moreover Chinese shoemakers in Wenzhou still take Russia as potential market in spite of experienced many challenges and setback there. To find market foot in Russia Chinese shoemakers begin to establish their own company in Russia, take part in the exhibition and employ local staff that is thought to be best way to expand in Russia market.
But the best solution to the anti-dumping is to update the technology for increasing the competitive and products added value, diversify market and increase the internal sales.
International companies have been using the All China Leather Exhibition (ACLE) as their prime conduit into the China market for the past 12 years. The up-coming event runs 1 - 3 September 2010 in Shanghai.
It is a period in which the Chinese leather industry has grown, developed and is, today, the world’s largest. Moreover, and untypically in the present world economic climate, China’s leather industry looks set to continue its expansion. Not only in volume but, significantly, in terms of range, quality and innovation.
Much of this development in China has come about because international tanners, chemical suppliers, machinery manufacturers, etc. anticipated these developments. ACLE, was - and continues to be - the platform of choice for many international companies looking to enter the China market.
ACLE is a joint-venture between APLF, the company responsible for the leather industry’s global meeting place in Hong Kong, held every March, and the China Leather Industry Association, the only officially recognised trade association for the leather sector in China.
As in previous years ACLE runs alongside two other substantial, and related, trade events. The China International Footwear Fair (CIFF) and Moda Shanghai - the latter devoted primarily to leather garments. Entry to either ACLE or CIFF allows entry to the other.
The three events, ACLE, CIFF and Moda Shanghai run 1 - 3 September 2010, at the New Shanghai New Expo Centre, Pudong. To accommodate the almost insatiable growth in demand for exhibition space this year the total area will be enlarged to occupy six exhibition halls.
Visitors to ACLE will find the complete range of leather making products and services represented. Exhibits include raw material hides and skins, semi- and finished-leather, exotic leathers, tannery machinery, chemical companies and suppliers of services such as CAD/CAM and local and overseas trade organisations. CIFF and Moda Shanghai feature footwear together with a variety of finished products.
From its inception in 1988 ACLE has experienced steady growth in keeping with the industry’s development in China. China’s leather industry is the world’s largest - which it has been for some years - but is now moving increasingly ‘up-market’. Demand for the very latest products, innovations and trends from around the world are greater than ever.
In 2010, we estimated the numbers of visitors could reach 14,000. And some 1,005 exhibitors from 39 countries and regions will be represented. The overall size of international halls is around 35% larger, with the increase coming from all sectors, but with the leather making and chemical sections recording increases of 37% and 36% respectively. Several countries, Brazil, Italy and Pakistan have each increased their participation substantially, while the Turkish pavilion is larger by 40%, that of France by 39%, of Brazil by 28%, the Italian pavilion organised by ASSOMAC is up by an impressive 64%. The Indian pavilion is 2.3 times larger, and the Taiwan Footwear Manufacturers Association is 2.6 times than in 2009.
And for those visitors looking for ‘something new’ - and which visitors are not? - 83 exhibitors will be represented for the first time.
As China’s leather industry moves from volume to value the investment, in terms of both money and people, increases. Making the correct choice becomes more critical. Leather making companies need to be aware of the best available products, techniques and innovation available in the international market.
ACLE meets that need exactly: it’s the exhibition of choice for international companies entering the China market.
ACLE is the most professional and recognised platform for the global leather industry to access China’s burgeoning domestic market. The exhibition provides the country’s largest variety of leather, components & accessories, manufacturing equipment and tools, machinery and technology and business services. Held once a year, it runs in conjunction with the finished products fairs China International Footwear Fair (CIFF) and Moda Shanghai.
SHANGHAI - The continued rapid growth of China's economy has encouraged many American companies to expand their operations in the country.
But some work has to be done before the country grows into a more attractive investment destination, such as wider market access, improved intellectual property protection and greater transparency, said an official from the American Chamber of Commerce in Shanghai (AmCham Shanghai).
David Basmajian, director of communications & publications from AmCham Shanghai, said that American companies are cautiously optimistic about their prospects in China.
But "they are particularly concerned about full market access, transparency in the way that laws and regulations are enacted, formed and implemented, national treatment, IPR enforcement and protection, and most recently indigenous innovation", Basmajian said.
Figures from AmCham Shanghai show that China's government procurement (GP) market was estimated to be around $100 billion in 2009, and is expected to continue to grow this year.
"Obviously, American companies want to be able to bid on contracts with the country, and to be able to be treated as any others," said Basmajian.
However, high-tech industries will be particularly impacted by the independent innovation policies promoted by the Chinese government.
"AmCham welcomes China's efforts to expand its innovative capacity; however the indigenous innovation policy is undermining rather than promoting China's goal of advancing and innovation, as innovation is increasingly global and collaborative," he said.
Although far from perfect in terms of market environment, a survey released in April by AmCham Shanghai said the business environment in China has either improved or stayed the same over the past six months.
Among the 218 American companies surveyed by AmCham Shanghai, 65 percent report that their business performance has improved within the past six months despite steadily increasing competition in the China market.
"It is business as usual in China but the environment is becoming more competitive," said Pierre E. Cohade, president of Goodyear Asia Pacific.
"With the business climate as positive as ever, the focus is now 'in China for China'. Successful companies need to continue to invest in building both capacity and capabilities and incorporate best global business practices to thrive in this market," he added.
Basmajian noted that the surveys conducted by AmCham China in Beijing and Shanghai have some differences.
"Many of our member companies have their headquarters in Shanghai, so they are the focus of the companies' daily operations, while members in Beijing are more focused on government relations and other issues at that level.
According to Deputy Director of small and medium sized enterprises department of China Industry and Information Technology Ministry, Mr. Zheng Xi, it is the prime time for development of small and medium sized enterprises (SMEs) now. All different ministries and local governments will continue to help to solve various kinds of difficulties SMEs meet during their growth. They will also work hard on developing a good environment for SMEs.
Mr. Zheng Xi says that SMEs are important parts of China's GDP and social development. They play key role in economy development, employment, livelihood improvement and technology innovation.
At present, there are more than 10 million SMEs in China, accounting 99% of all enterprises. Among all these SMEs, 95.8% are small enterprises each with less than 300 employers. In China, 60% of GDP, 50% of tax revenue and 80% of employment rate in towns and cities all come from SMEs.
Since the implementation of Law on Promotion of Small and Medium-sized Enterprises in 2003, many favored policies have been carried out. Mr. Zheng Xi says that it is the prime time for development of SMEs now.
According to him, the government will continue to help to solve difficulties SMEs face such as labor shortage, cost rise, innovation inability and so on.
The third edition of the best-selling guide to the special rules affecting the world's apparel trade, with country-by-country explanations for what that means for buying from 191 different countries. And a brief explanation of the likely (and unlikely) changes in the next five years.
NEW 2011 edition
The Guide has now fully updated to reflect new EU and US agreements and to analyse the widely-held belief that a wave of protectionism is about to hit the world's clothing industry.
Products Mentioned:
Babywear, Bras & Corsetry, Knitted Brief, Men's Anoraks and casual jackets, Men's Coats, Men's Formal Jackets, Men's Jeans, Men's Knitted Shirts, Mens Nightwear, Men's Suits, Men's Swim, Men's Woven Shirts, Men's Woven Trousers, Panties, Slips + petticoats, Socks, Sweaters, T Shirt, Tights (Pantyhose)/stockings/pop socks, Track suits & jogging, Women's Anoraks and casual jackets, Women's Coats, Women's Dresses, Women's Formal Jackets, Women's Jeans, Women's Knitted Blouses, Women's Knitted Trousers, Women's Nightwear, Women's Skirts, Women's Suits, Women's Swim, Women's Trousers, Woven Blouses and Woven brief
For more information please click on:
http://www.researchandmarkets.com/product/8cd2f5/the_clothesource_guide_to_apparel_trade_regul
Title Index:
Introduction
1. The Basic Principles
1.1 General Philosophies
1.2 Rules and the World Trade Organisation
1.3 Schemes operating
1.3.1 Using other countries' raw materials
1.3.2 Using home-country raw materials
1.3.3 Special cases for more concessions
1.4 Double barrelled Duty Free Concessions
2. The major incentives and barriers: Access to the US
2.1 Access to the US
2.1.1. Duty free: no significant restriction
2.1.2 Duty free- raw material restrictions
2.1.3 Trade concessions
2.1.4 Trade barriers
2.2 Access to the EU
2.2.1 Duty free no significant restriction
2.2.2 Duty free: Raw material restrictions
2.2.3 Trade Concessions
2.2.4 Trade Barriers
3. The major incentives and barriers: Access to other major importers
3.1 Access to Japan
3.2 Access to Canada
3.3 Access to Australia
4. Producer-Countries: Current options
5. Country-specific trade barriers and trade preference agreements
5.1 US Agreements
5.1.1 AGOA: African Growth and Opportunity Act
5.1.2 AGOA: African Growth and Opportunity Act Partial
5.1.3 ATPDEA (Andean Trade Promotion and Drug Eradication Act)
5.1.4 CBTPA: Caribbean Basin Trade Partnership Act
5.1.5 DR-CAFTA: Central America/Dominican Republic Free Trade Area
5.1.6 Free Trade Agreements
5.1.7 General System of Preference (GSP)
5.1.8 Headnote 3a
5.1.9 HOPE: Hemispheric Opportunity through Partnership Encouragement
5.1.10 US-Israel Free Trade Agreement
5.1.11 QIZ Qualified Investment Zone facilities in Jordan and Egypt
5.1.12 NAFTA: North American Free Trade Area
5.2 EU Agreements
5.2.1 ABH Agreement
5.2.3 Economic Partnership Agreement
5.2.4 Everything But Arms
5.2.5 Full EU membership
5.2.6 European Free Trade Area
5.2.7 Euromed/Turkey
5.2.8 General System of Preference (GSP)
5.2.9 GSP+
5.2.10 Individual Free Trade Agreements
5.2.11 Stabilisation and Association Agreement
5.2.12 Turkey
5.3 Japan
5.4 Canada
5.5 Australia
6. Likely Future changes to current arrangements
6.1 The effect of the recession on rich-country preferences and barriers
6.2 Specific programmes mooted or under development
6.2.1 Rules of Origin
6.2.1.1 EU
6.2.1.2 US
6.2.1.3 General Lessons
6.2.2 Other plans
6.2.3 Economic Partnership Agreements
6.2.4 Free Trade Areas
6.2.5 Doha Development Round
6.2.6 Expiry Dates:
6.2.7 Threatened status
6.2.8 Other Barriers
7. Likely effect on sourcing destinations
7.1 China
7.1.1 General principles:
7.1.2 China and the EU
7.1.3 China and the US
7.1.4 China and Japan
7.1.5 The net effect:
7.2 South East Asia
7.2.1 South East Asia and South East Asia
7.2.2 SE Asia and US
7.2.2.1 US and Trans Pacific Partnership
7.2.2.2 US and Garment exporting countries
7.2.3 SE Asia and the EU
7.2.4 South East Asia and Japan
7.2.5 South East Asia and China
7.2.6 South East Asia and Australia/New Zealand
7.3 South Asia
7.3.1 India
7.3.2 Bangladesh
7.3.3 Pakistan
7.3.4 Sri Lanka
7.4 Korea
7.5 Africa
7.6 Caribbean and Latin America
7.6.1 The US and the Americas
7.6.2 The EU and the Americas
7.7 European Area
7.7.1 EU Enlargement
7.7.2 EU and immediate neighbours
7.7.3 Other Euro-neighbours
7.7.4 European area and other buying countries
8. Summary of top hundred exporting countries' duty concessions and those concessions' value
Appendix. Preference country lists
Group 1: Generalised System of Preferences (GSP)
Group 2: Least Developed Countries (LDCs)
Group 3: EU Members
Group 4: Association of South East Asian Nations (ASEAN) Members
Group 5: World Trade Organisation (WTO)
5.1 WTO Members
5.2 WTO Non-members
Pricing:
Electronic (Single User) : EUR 1232
Electronic (1 - 5 Users) : EUR 1760
Electronic (Enterprisewide) : EUR 2640
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Related Titles also available from Research and Markets:
Plunkett's Apparel & Textiles Industry Almanac 2010 -
http://www.researchandmarkets.com/product/8cd2f5/plunketts_apparel_textiles_industry_almana
The Future of Indian Fashion - 2011 and Beyond: Trend Research, Analysis & Forecasting in the Apparel Sector -
http://www.researchandmarkets.com/product/8cd2f5/the_future_of_indian_fashion_2011_and_beyon
Fast Track: Muscle Power-the Benefits of Compression Apparel -
http://www.researchandmarkets.com/product/8cd2f5/fast_track_muscle_powerthe_benefits_of_comp
Fast Track: US Retail Sales in Six Performance Apparel Sectors -
http://www.researchandmarkets.com/product/8cd2f5/fast_track_us_retail_sales_in_six_performanc
Contact:
Amy Cole
Senior Manager
Research and Markets Ltd
amy.cole@researchandmarkets.com
Miss Dominican Eva Arias poses in her national costume for a pre-taped segment of the Miss Universe 2010 competition at the Mandalay Bay Resort and Casino in Las Vegas, Nevada August 18, 2010.
Miss Denmark Ena Sandra poses in her national costume for a pre-taped segment of the Miss Universe 2010 competition at the Mandalay Bay Resort and Casino in Las Vegas, Nevada August 18, 2010.
Miss Finland Viivi Pumpanen poses in her national costume for a pre-taped segment of the Miss Universe 2010 competition at the Mandalay Bay Resort and Casino in Las Vegas, Nevada August 18, 2010.
Miss Georgia Nana Gogichaishvili poses in her national costume for a pre-taped segment of the Miss Universe 2010 competition at the Mandalay Bay Resort and Casino in Las Vegas, Nevada August 18, 2010.
Giving customers a new, exciting reason to shop early and often, J. C. Penney Company, Inc. announced the launch of MNG by Mango, bringing high quality, affordable European runway fast fashion directly to the JCPenney customer. JCPenney is the exclusive U.S. department store retailer for MNG by Mango, with new merchandise arriving at JCPenney twice monthly.
The collaboration between Mango and JCPenney capitalizes on the strengths of both companies, combining Mango's fast fashion leadership with JCPenney's merchandising, marketing and inventory management capabilities. MNG by Mango expands JCPenney's exceptional, exclusive contemporary assortment which currently includes ALLEN B, I Heart Ronson and Bisou Bisou and builds on the successful integration of Sephora inside JCPenney enabling the Company to continue to capitalize on its full fashion potential with top, global brands.
"The launch of MNG by Mango is a testament to our success in making JCPenney a first-choice style destination and the department store leader in fast fashion," said Liz Sweney, JCPenney's executive vice president and senior general merchandise manager. "Contemporary apparel for women is our fastest-growing category and we believe the launch of MNG by Mango at JCPenney - with its standout shop-within-a-shop experience and constant flow of fresh new merchandise - will allow us to create a sense of discovery for our customers every time they shop, allowing us to grow our market share."
MNG by Mango will present a full contemporary lifestyle offering of career and casual women's sportswear as well as handbags, accessories and footwear.
Creating an impactful brand presence and specialty store feel, MNG by Mango will be featured in-store in a dedicated shop-within-a-shop experience that will transform JCPenney's contemporary offering. The shop-within-a-shop will be presented with the look-and-feel of a stand alone Mango store, including the retailer's signature black and white logo, stylized fixtures and chandeliers, as well as lifestyle images and mannequins featuring head-to-toe looks showcasing the latest fashion trends.
The brand will be available on jcp.com and in 77 JCPenney stores across the country beginning in fall 2010 and will expand into 600 stores by fall 2011. Additionally, Associates at any of JCPenney's 1,107 stores will be able to assist customers interested in purchasing MNG by Mango merchandise as all point-of-sale registers are connected directly to jcp.com.
Mango, a leading international fashion retailer - currently in 100 countries - has been well received in every new market it enters and has begun to expand its store base in the U.S.
