Lisa Dengler
Faustine Lara
Crystii Lin
Joana Gröblinghoff
Mikko Puttonen
Iconix Brand Group announced that Emmy Award-nominated actress Christina Hendricks will appear in its London Fog brand's fall marketing campaign.
Hendricks stars in AMC's award winning series, Mad Men, and was recently named "Best-Looking Woman In America" by Esquire magazine. The multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.
Christina Hendricks stated, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."
Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.
Dari Marder, chief marketing officer, London Fog, commented, "Christina has a modern appeal but also harks back to a bygone era, which perfectly complements what London Fog represents. She is sexy and gorgeous and the perfect woman to continue in London Fog's tradition of celebrity portraiture in our marketing campaigns."
London Fog categories include outerwear, handbags, footwear, luggage, children's outerwear, cold weather accessories, home, eyewear and umbrellas. The collections are available at better department stores such as Macy's and online. Past London Fog spokespeople have included Eva Longoria Parker and Tony Parker, Gisele Bundchen and Teri Hatcher.
From sport to street, feminine to casual, the adidas Originals Women’s Collection merges various modern looks with authentic, original style. This extensive line allows women to express their originality in individual ways.
A fine, yet playful Women’s Select line called RELACE opens up personalization and re-design opportunities by using shoe laces as styling tools on both footwear and apparel. RELACE carries famous classics such as the LACES DRESS as well as unforeseen footwear styles like the RELACE LOW and the RELACE BOOT both surpassingly equipped with laces and eyelets to change the styling.
As an integral part of the entire Originals collection the women’s apparel and footwear offer diverse cross-merchandisable styles for any purpose or mood talking to all the women out there.
Levi's launched a new line of custom fit jeans, Levi's Curve ID, made to fit the curve of a woman’s body. At a press conference addressed by Mr. John Anderson, President & CEO, Levi Strauss & Co., and leading celebrity spokespersons Chitrangada Singh, Ileana D’Cruz and Jacqueline Fernandez, the brand showcased the Levi's Curve ID fit system as part of the India leg of the global launch.
Created after listening to women from around the world, and based on a study of body scans of more than 60,000 women, Levi’s designers created a new approach to measuring a woman’s body. Through this approach, Levi's identified three distinct body types that account for 80 percent of women’s shapes universally. The three Levi’s Curve ID fits are based on these universal body types. The three custom fits include:
Slight Curve – designed to celebrate straight figures
Demi Curve – designed to fit even proportions
Bold Curve – designed to honor genuine curves
Present at the event to launch this new range were John Anderson, President & CEO of Levi Strauss & Co., Mary Alderete, Vice President, Global Women’s Marketing, the Levi's brand, and Shumone Chatterjee, Vice President, Marketing, the Levi's brand – Asia Pacific, sharing global learning and insights which shaped the launch of the ‘Levi's Curve ID’ product.
As a part of the event, there was also a fashion show choreographed by Marc Robinson. The show stoppers of the fashion show, the brand’s celebrity spokespersons representing the three Curves – Chitrangada Singh, Ileana D’Cruz & Jacqueline Fernandez, dazzled the crowd with their new avatars, looking fabulous in their Levi's Curve ID jeans.
Levi's Curve ID jeans will be available in select Levi's stores across India from 2 September 2010. The fit system, which will be incorporated into the majority of the Levi’s Women’s denim collection, is available in a variety of styles and finishes.
Each store carrying the line will have trained fit experts to measure women, identify their Levi’s Curve ID and help them find the best fitting jeans for their body type and style preference. A global digital fitting room will launch on levi.in/women where women will be able to find their Levi’s Curve ID, explore product demos and learn more about the science that goes behind the line.
Models present creations during Istanbul Fashion Week in Istanbul August 25, 2010.
CLIA will launch a D-together fashion show on China International Footwear Fair in Shanghai running from September 1 to 3. D-together means to make concerted effort on designing of fashion leather products, combining with model show it will be the showroom for Chinese fashion trend and leading brand products.
The D-together fashion show will display the latest products including varieties of fur clothing, footwear, luggage and handbags that are awarded works for GLM Cup Designing Competition. The show also provides a cooperation opportunity between designers and manufacturers.
The D-together fashion show is consisted of two parts, one is model show for promotion of new and latest leather products, and the other is show for awarded works coming out from GLM Cup Designing Competition. The show will take place on Hall E1 and E2 during the shanghai leather fairs.
Nowadays we are living in an era of high pressure and high efficient, so healthy is the most important element for social development, and the most valuable asset for individual life.
Foot care is important for healthy, bad quality shoes may hurt or even cause foot diseases, now more and more health and function footwear are invented to meet people’s higher demand, such nano-functioned air condition shoes, breathing shoes and foot care magnetic shoes. Good quality shoes not only can provide comfortable and fashion, but also safe and health while we are walking. People wearing the nano-functional shoes may feel foot more comfortable because of its air circulated function.
The safety and healthy will be the vital feature for footwear industry development.
Domestic home textile manufacturers are supposed to take grand displays of themselves in the trade fair.
The renowned decorative fabrics and curtain facrics, as well as bedding and towel brands, including high-end silk goods brands like Mercury, Dinosaur, Fuanna (Shenzhen), Yafangting, Boyang, Veken, Menglan (Jiangju), Luolai, Yuyue, Shasha (Zhejiang), Dali; towel brands like Grace (Zhejiang), Miantian, Sunvim (Shandong), Loftex (Shandong), Xiyingmen (Qingdao), Haosheng, Carnation, Shuangdeng (Zhejiang); and bath textiles such as down feather, silk, quilt, functional pillow, health pillow, memory pillow (Hangzhou Beiqu, Shanghai Taimin) all participate this show. Nantong Pavilion comprises famous brands like Kaisheng, Xinyuan, Golden Sun, Violet, Lansiyu, Baoman and Meiluo. Chinese famous down product, Zhouquan silk & cotton quilt manufacturers pariticipate this show in a pavillion, as well as Silkueen silk/cotton quilt (a World Expo licensed brand), Anhui Hongrong, Zhejiang Liuqiao, Zhejiang North Swan, Zhejiang Hange, Zhejiang Feihong, Zhejiang Sanhe, Zhejiang Weimei. Besides, industrial clusters in Nantong, Shaoxing, Pujiang, Jiande, Zhouquan, Yuhang, Haining, Tongxiang and Gaoyang organize their pavillion into this show.
The gross sales of social consumer goods reached 1225.3 billion yuan in July, up 17.9% year over year, but 0.4 percent points down from June. For the first seven months, the gross sales of social consumer goods reached 8492.2 billion yuan, up 18.2%, the same as first half. By the category of regions, the urban area sales were 1065.5 billion yuan in this month, up 18.2%; rural area as 159.8 billion yuan, up 16.1%.
The sales of textile, clothes, shoes and caps were 38.8 billion yuan in July, up 24.4% year over year, but 2.2 percentage points down from last month. For the first seven months, the gross sales of textile, clothes, shoes and caps reached 314.1 billion yuan, up 23.8% on yearly basis, the same as first half.
Austria’s news media reported that footwear production in Austria dropped 20% to 1.8 million pairs in 2009. As production costs hiking in Austria the shoemaking companies begin to transfer their production to overseas for facing the severe competition, most of them mainly shift to Eastern Europe.
According to report from Austrian industrial organization for footwear and leather goods, in Austria the average consumption for footwear is five to seven pairs of shoe each year, sales for native made shoes in Austria reduced because of impacts by imported shoes from China and Vietnam, 70% of footwear made in Austria are sold to overseas markets such as in Germany, Czech Republic, Slovenia, Hungary and Slovakia. Currently there are 22 shoemaking companies still remained in Austria.
The trend of home textile industry in 2011 is the hotspot for many domestic hometex enterprises. As a result, a seminar focusing on home textile design and trend was held during the most famous home textile fair in China, China International Trade Fair for Textiles and Accessories on 25th August. Many famous hometex designers from various countries attended the seminar and shared their ideas about new trend.
Professor of Beijing Institute of Fashion Technology, Mr. Zhan Binghong delivered a speech named " Analysis of home textile fashion and trend in China 2011". He shared his general view of Chinese home textile trends in 2011 from perspective of consumers' life styles and aesthetic directions.
South Korean quilt expert, Ms Lee Jong Kyeong told audience the history of quilt and its development in modern times.
Chief designer Ms Orenlla Bignami from Elementi Moda, Chief designer Mr. Kai Chow from Doneger Creative Services and Doctor Valerie Wilson Trower from Stylesight all shared their own opinions of the 2011 trends.
