description

Chung-Yi Trading Co., Ltd. Shenzhen, abbreviation Magenta & CO, is a company with its own design, development, production and quality control and export services, clothing and accessories trade enterprises. Company incorporated in Hong Kong in 1995, has 13 years of fashion design, production experience, close to a hundred dedicated and experienced designers and procurement personnel and a large independent supplier network, to all kinds of products and fashion accessories to complete the design and production . Magenta & CO with a number of apparel retailers have a good relationship, and successfully develop a number of brands: If ebase / ebase garcon / ebase girls / ebase femme / ebase sports / Magic Box, and designed specifically for other well-known clothing . One group in 2001 and developed in cooperation with the Guangzhou Baleno 'ebase' clothing brand, in mid-2006 sales more than 55 million U.S. dollars, and won the "2005-2006 China Super Brand" award, a leading casual fashion trend at the moment in China the main force. In order to keep pace with market and supply chain, corporate headquarters are located in Shenzhen, while in Hong Kong is to retain the design team and some back office. In addition to outsourced manufacturers, for the strengthening of control products, the company has a factory in southern China, namely Shenzhen Yi Jie Garments Co., Ltd. is a company with 200 employees woven production enterprises, their establishment in September 2005, located in Bao'an Xixiang silver field industrial zone, covers an area of more than 2000 square meters. In addition to production equipment brands of the company other than the men and women, but also undertake the production of other export brands. The factory-based women's fashion products, annual output of about 350,000 pieces. Highly specialized in the market process, Yi Zhonggong Secretary positioning in the industry, product development, manufacturing execution and quality control of the professional division of labor, after years of consolidation to improve, and market practice, with effective implementation capability and quick response to market changes . Huge potential market for fashion, the company is to seek professional marketing partners, professional complementary synergies and create win-win situation. About Jeanszeven brand is Yi Zhong Trading Co., Ltd. introduced the first self-branded to the concept of brand development marketing, combined with regional development series of the wholesale distribution business, wholesale and associates to join than the traditional operation, the brand wholesale lower the barriers to entry, provide brand standard of service and comprehensive support. Brand positioning, high, mid-market, target group, the high-income middle class growing and growing, its consumption share of income can be huge, the major expansion into the high growth of secondary and tertiary cities to less rapid transfer of multi-mode, match the amount vendors selling clothing products, the pressure reduction rate, to maintain high gross margins, to Europe and the United States-led design to fashion denim and knit tops dominated the trend of casual fashion with a focus 18 ~ ~ 28-year-old age group male and female customers, on the current response sensitive, focusing on self-image and quality. "Jeanszeven", in order to European and American design-oriented blend of modern and classic, modern style to the engraved elegance and mystery classic, focus on fun, know how to enjoy life and the pursuit of white-collar women in their fashion choice. "Jeanszeven" at the 08 general availability in autumn and winter, offensive alternative casual wear brand in China market, first appeared in the March 2008 National Exhibition in Beijing fashion scene, and orderly preparation of the order will be in April.