description

Mickey Music Industry Co., Ltd. Shenzhen, established in 1999, is a clothing design, production, sales of large-scale clothing brands. The company now has more than 300 employees, annual production capacity of clothing for more than three million, national sales network coverage of 80%, and each quarter in order to double the rate of sales growth. Companies in the domestic market a full range of development and maintenance while also actively conduct international market expansion and attempts thus culture integrated, and globalization of the apparel operating company.

The company also actively exploring commercial real estate and entertainment industry investment, and gradually form a nearly 30,000 square meters in Sungang Area's "100 Lima International Kitchen & Bath Center," the mountain "magnificent entertainment plaza," and nearly 8 million square Longgang m "Best Home Depot Building Materials (Nam Yue) Expo Center" (the original German public Longgang Hardware Plaza), while the family was also involved in real estate and other fields, is a financially strong group of modern family business.

Company "people-oriented", with a number of good management, knowledge management, skilled Sheji original high-quality professionals, adhere to the "good faith cooperation, the development of win-win" concept, has always been market-oriented to marketing as a leading, brand management course . MICKELE Mickey located in popular music, leisure, fashion partial movement, college students, white-collar workers entering the workplace, longing for the natural urban youth, female fashion, the pursuit of sports and leisure in the comfort of their living, dynamic, free romantic, love to learn, enthusiastic, , optimism, Chong Shangqing new, better future life is full of longing.

Meanwhile, the company spirit of "partnership to create the most value and wealth," the mission, with cooperation and good faith, promote harmony and efficiency, to promote a comprehensive service awareness, to establish a good corporate and brand image and reputation for the development of enterprises , win-win situation with more solid partner base.

Brand positioning

Brand Style: popular leisure, fashion side movement.

Brand name: fashion leisure style from the United States, close to fashionable, youth natural, simple and popular.

Emphasize the creativity and natural, with red, white and blue in color, blending into the latest international fashion color, to tone the unique American style, the most popular European model, which combines indicators of national popular aesthetic, the spirit of easy to wear, and coordination with, decent and comfortable leisure fashion line, fashion rather than obvious, dynamic and not alternative, casual but not simple.

Customer orientation :18-30-year-old young women, they are college students, white-collar workers entering the workplace, the natural desire of urban youth, female fashion, the pursuit of sports and leisure in the comfort of their living, dynamic, free romantic, love to learn, enthusiastic, , optimism, Chong Shangqing new, better future life is full of longing.

Appealing

Young women 18-30 years of age, they are college students, white-collar workers entering the workplace, longing for the natural urban youth, female fashion, the pursuit of sports and leisure in the comfort of their living, dynamic, free romantic, love of learning, enthusiasm, optimism , Chong Shangqing new, better future life is full of longing.

Product Positioning

Leisure 60%, 30% fashion, sports 10%.

Product Description: Mickey thematic music adult casual wear distinctive style and design is the creation of synthetic products, is the individuality of different age classes of consumers can be accepted daily casual wear, with flexible design methods combined with embroidery pattern , printing technology and the raw materials two or three times the use of innovative technology, to create visual unity, dressed with integrated product portfolio.

Products: Shirts, T-shirts, vests, jackets, trousers, skirts, cotton jacket, dust coat, down jacket, jeans and so on.

With accessories: bags, hats, shoes, belts, bracelets, necklaces, nursing warm bags.