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Di Fenna underwear (Shenzhen) Co., Ltd. is a Di Fenna Group (Hong Kong) Limited is a wholly owned domestic subsidiaries, is a set of product development, design, production and marketing in one of the senior lingerie company. Hong Kong Di Fenna Group's development strategy is "based on Hong Kong, the Mainland as our hinterland, the world" in under the guidance of this strategic thinking, Di Fenna (Divona) Group, export sales in the underwear made a spectacular performance, it has been reported that the Hong Kong Census and Statistics Department statistics show that Di Fenna (Divona) Group in 2004 through Hong Kong to overseas sales of up to 3,000 million underwear pieces by China Enterprise Evaluation Association awarded the "foreign sales of Chinese underwear first" in Certificate. Di Fenna (Divona) group while the "integrity, efficiency, excellence" corporate culture and management concept in the international market, with many merchants to establish a long-term stable cooperative partnership. According to authorities, currently in China with annual sales of 500 billion yuan underwear, underwear the next decade, China's domestic market, sales are still over 20% per year growth rate, and along with the economic development and income increase, needs of female underwear from the past on a need to become a fashion, underwear Waichuan of increasingly evident. After careful market research, has invested heavily in the end of 2004 the Group established the "Di Fenna underwear (Shenzhen) Co., Ltd.", targeting the domestic market in high-end lingerie. "Di Fenna underwear (Shenzhen) Co., Ltd.," marks the establishment of an international lingerie brand, "Di Fenna (Divona)" entered the domestic underwear market, the company showrooms and domestic marketing centers located in the famous Shenzhen Huaqiang North Commercial Circle inside. Introduced in the domestic market, haute bra, body sculpting clothing, underwear, Shuku, pajamas other products, product design, full account of the characteristics and shape of Chinese women wearing preferences, so that more Chinese women a superior customer choice.