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Laitenisi - Global functional underwear navigator in 1973, Laitenisi originated in France, the brand in the United States, Canada, Europe, Asia and other global registration and sale. In 1998, Lightness Group in Hong Kong, painstaking research in China. Group adhering to the "health and beauty, abundant life" business philosophy, dedicated to disseminate health information, women's health care Chaoyang business. The company features the brand underwear production, sales oriented, after 30 years of wind and rain temper, products have been exported to Europe and the United States and Southeast Asian countries, to become functional underwear industry leader.
Since entering the Chinese market, the rapid development of the company, established in the country a strong, integrated marketing system. Estimated that by 2008, Lightness its franchisees around the world up to more than 3,000, will become the leading Chinese underwear market segments.
to meet the diversified market demands, Lightness is committed to industrial diversification strategy, and actively promote the product structure adjustment and innovation, and constantly expanding product variety. The twenty-first century, the century has become a health industry. January 2007, Lightness spotted the market demand, Seize the Opportunity, and U.S. medical pharmaceutical organizations to achieve powerful combination of a strong launch of the common women's reproductive health products - plastic sterilization by Ying Jie women, for the Chinese women's reproductive health with to a new gospel. From shaping underwear to the functional full size lingerie, sexy, fun underwear, adjustable underwear, Waichuan underwear, home wear, accessories, women's anti-aging series of beauty products, women's health products ... ... Lightness shaping underwear industry from the beginning, gradually expanded to to women's health as the standard multi-field, and the first "health concept" open "Laitenisi women's health, life," bringing health products for women, while further dissemination of health knowledge, women's health to do from the inside comprehensive care outside. Women's needs are always the pursuit of Lightness! Diversification strategy in the next, Lightness will bring more human health and safety! For women to create more happiness and beauty!
women founders of happiness - Laitenisi!