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Fang Hong Garments Co., Ltd. is a new look design, production, marketing, brand underwear for the whole company. OEM-led early to have accumulated rich experience in the industry, laying a firm foundation for brand development. 2004 in Hong Kong, China promotes idolino Aido Nina mid-range brand underwear, home apparel.

Company to increase focus on the professional spirit of enterprise, market-oriented marketing concept, quality and cheap approach to continuously improve product development and improve market management, strong brands create Aido Elena.

Relying on the international market as the leading Hong Kong to grasp the international trend and fashion, to provide reliable information for the product development, while the company hired Hong Kong and Taiwan for the annual senior consultant designer underwear. The company's advanced management concepts and innovative corporate culture continues to attract quality people to join, expansion and efficient human resources team.

Underwear in the famous town of Yanbu, Nanhai, Foshan City, Guangdong Province, has a modern R & D center and central air-conditioning manufacturing plant, with advanced production equipment and management software, fully implement the ISO9000 quality management system standard. Our market strategy: based in Hong Kong for the international, national radiation.

Product Style Home Services: simple fashion, elegant Pajamas: Casual sexy, elegant

Brand Brand: simple elegance, fashion personality Market philosophy: honesty, win-win development Quality concept: meticulous, keep improving Management: simple results, drawing on others Service concept: Your satisfaction is our pursuit of

Aido Nina's marketing strategy A good product to drive sales, to reduce the difficulty of the dealer is part of AI to promote their products to market more general principle of Nina.

Aido Nina's market position Aido Nina's client base for the income and consumer mid-range, good taste elegant and more fashionable young woman, home service the price segment 120-500 yuan; pajamas Series retail price segment is 60-300 yuan, the Consumer of age from 20 to 40 years.

Aido Nina's product positioning Aido Nina is a new product portfolio, product fashionable, elegant and comfortable. The appearance of design in the product gives a strong sense of fashion and the pursuit of effective upper body products. Pajamas and home products services.

Appearance of the product Product color and shape design will greatly affect sales, as consumers access to product's first impression of color is particularly important, Elena Ai products more color as the keynote address to simple and elegant, while relatively small amount of match beautiful colors to attract attention of consumers, in order not to lose consumer appeal of the elegant feel. Appearance in the product design, and more Ai Elena fashion, giving a strong sense of fashion products.

Comfort Products Product performance and quality to win the upper body stable customer base guarantee of the product Ai is a multi-Magdalena accumulated rich experience in the industry on the basis of underwear launch the same time, analyzes and summarizes the many more popular brands currently on the market advantages of the product, learn other people's advantage and innovation is at this stage to do some more Nina Ai product development purposes. Select raw materials to manufacture products from every facet of strict control, be sure to let Aido Nina's products among consumer groups have a good reputation.