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In 1994, E. Land Group's global strategy as an integral part of E. Land Fashion (Shanghai) Co., Ltd. was established in 2005, E. Land China's sales of 750 million yuan, in 2006, E. Land sales in China 1.25 billion yuan. Have ELAND, ELAND KIDS, SCOFIELD MEN, SCOFIELD WOMEN, TEENIE WEENIE, EBLIN, ROEM, SCAT, PRICH, PWA IN PAW, BODY POPS 11 brands in Beijing, Qingdao, Dalian, Chengdu, Dongguan and Ningbo, with offices in Beijing, Shanghai, Chengdu, Wuhan, Kunming and Shenzhen cities has more than 850 stores.

BODY POPS Mature style with EBLIN go completely different routes - exaggerated color contrast between the large, simple styles, fabrics tend to comfort soft, delicate girls can be good care of the skin; cute and playful, always the subject, who said cute, can not be sexy ? Let underwear piercing wonderful feeling to bring the young to life!

E. Land Group Brand:

1. Eland The eastern United States at Harvard, Yale and other college-style brand, consists of four series: college campuses, sports, the United States pastoral style, camping outings. Founded in 1980.

2. SCOFIELD Women Britain's traditional spirit, has a long history. Aristocratic way of life, high-end feel. Reflect the nature of leisure such as golf. SCOTT signs are a symbol of the family, such as deer and horses.

3. SCOFIELD Men Full of Scottish, British aristocratic family with a noble appearance, conservative, elegant living style, allowing you to experience the British aristocratic classic, luxurious and noble, extraordinary quality to show your

4. Teenie Weenie The brand bears a unique family stories as background to the lovely Baby Bear as Character, introduced bright colors, rich styles of men and women fashion and romantic casual clothing, fashion and have a temperament suitable for young people wear.

5. ROEM "ROEM" is the Dutch in the meaning of Narcissus, as to enter the Chinese market in 2005, Ladies Clothing Brand, the easy romantic style and young casual design, to your dream girl shows up purple.

6. EBLIN French-style high-end fashion brand underwear, soft, luxurious and refined; new ladies underwear, full of modern atmosphere, dazzling, soft feel.

7. Eland Kids Registered in the United States in 1999 to five years old, a little hero PHILIP for the prototype, by simulating the American middle class families, everyday situations, as well as the eastern United States, Ivy League campus life, designed several series of high-grade brand clothing .

8. SCAT 60 years is the prevalence of diverse film culture period, "SCAT" to this lovely young girl during the primary culture of creativity, is a casual women's denim brand. "SCAT" is a lovely performance of girls lively mood from the poems from the singing is sexy (Sexy) cute (Cute) cat (cAT) collection.

9. Prich PRICH is the essence of authentic American classic style, a new interpretation of its unique simplicity and classic style of the modern United States, through the eastern United States, Harvard and Yale University's exclusive trademark rights, the performance of pride, the United States through the simple classic dress, showing a sense of affluence .

10. PawPaw PawPaw is a cute bear, all things are full of curiosity, innocence and good friends, he always search for a new and beautiful world. Colorful and bright, full of childlike and fun, cute bear shape again easily captured the hearts of the children; this time a little different, this is not just a lovely gentle bear, but also know how to fashion a bear, with and through a simple combination of both the school and partners with, or are so beautiful and comfortable!

11. BODY POPS Fully mature style with EBLIN go a different route - a large color exaggerated contrast, the design simple, comfortable fabrics tend to soft, delicate girls can be good care of the skin; lovely and playful, always the subject, who said cute, not sexy on ? Let underwear piercing wonderful feeling to bring the young to life!