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Choo (Jimmy Choo) is robust in much of the footwear brands in recent years, much sought after actress in Hollywood is the dream of every girl fashion footwear. Choo (Jimmy Choo) design has been taking the noble style, it's shoes can be both inside and outside, while a type, very comfortable foot wear.

Choo (Jimmy Choo) brand in 1996 by the ethnic Chinese Malaysian High fashion designer Choo (Jimmy Choo), and "Vogue" magazine UK accessories editor Tamara Mellon founded. Tamara Mellon aware of the practical fashion footwear market demand, is therefore logical to introduce this stylish footwear product line. Choo (Jimmy Choo) Knightsbridge in London first opened its first stores that, with fun and full of beautiful and "sexy just right" design and immediately became well recognized creative footwear. In 1998, Choo (Jimmy Choo) opened its first store in New York, then in 1999 opened its second store in Los Angeles. Choo (Jimmy Choo) fame, popular young Hollywood family, a red carpet on the best choice, and even jumped for the Oscar winner Halle Berry (Halle Berry) and Swank (Hilary Swank) and so on Red Star lucky mark.

April 2001, designers Choo (Jimmy Choo) sold his 50% shares of the Company name, focusing on high fashion named after him, the next line has expanded to the handbag fashion field. Designer Choo (Jimmy Choo) currently living in London, is planning to open a shoe in Malaysia Institute, where he is iconic figure, stimulating new shoemaker and fashion designers.

The Choo (Jimmy Choo) in 2001, the new chief executive Robert Bensoussan to lead, care will be branded as "fan favorite footwear fashion designer." To celebrity backing, with the vision and precise planning to make Choo (Jimmy Choo) the rapid expansion of the business. Next four years, Choo (Jimmy Choo) has set up 26 new stores, 11 U.S. stores including in New York and Dallas, Houston and Palm Beach's flagship store, the remaining 15 branches all over the world, including four British stores, as well as Dublin, Milan, Moscow and Dubai branches.

In 2004, Choo (Jimmy Choo) began to accelerate the development pace, one after another in the existing markets and new markets by opening new branches, including Japan, Korea, France and Spain. 2005, Choo (Jimmy Choo) was "Sunday Time" of the Fast Track 100 as the 46 largest and fastest growing UK companies.

February 2007, Choo (Jimmy Choo) is the global private equity investment firm Tower Brook Capital Partners acquired the brand message that once again hit the headlines, the transaction is estimated brand value 100 000 000 8 1 000 5 million euros. President Tamara Mellon continues to dominate the company's development work, so the brand eventually become a major luxury brand, its 60 branches all over the world's most prosperous place.

October 2007, the prestigious Choo (Jimmy Choo) has finally come to China, in Shanghai, Hang Lung Plaza opened the first shop. The enthusiastic response at the Shanghai store, after landing in Beijing in April 2008 International Trade Mart.