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Fendi (FENDI) is a famous Italian luxury brand, as early as the leather family, Fendi (FENDI) than the most famous It Bag "FENDI baguette" long bread stick Fendi handbags (from Fendi (FENDI) family, Silvia Venturini FENDI design), 1965, as Karl Rumsfeld, (Karl Lagerfeld) to join, Fendi (FENDI) increasing the haute couture, menswear, footwear, perfumes.

Fendi (FENDI) The story begins in 1925: in Rome Via del Plebiscito an unskilled laborer floor, Edward Duo Fendi (Edoardo FENDI) and (Adele FENDI) wife and fur handbags. After World War II, the company began its expansion. Edward and Duo Fendi and five daughters-Paola, Anna, Franca, Carla and Alda FENDI in 1946 to join the family business. Today, Fendi (FENDI) continue to shock the fashion industry with innovative design.

Fendi (FENDI) brand specialized in producing high quality fur products, first held in 1955, Fendi (FENDI) Couture. Then the company has grown, and business scope expanded to knitwear, swimwear, clothing and other low-price category, and even developed jewelry, men's perfume, but Fendi (FENDI) brand is still the fur garments in the fashion world industry reputation. Fendi (FENDI), founder of Edward Duo Fendi (Edoardo FENDI) after the death of the company by the Fendi (FENDI) five daughters to participate in family business.

In 1965, Fendi (FENDI) German nationals employed by the company famous designer Karl Rumsfeld (Karl Lagerfeld) for its brand designer, Lagerfeld and dramatic design makes Fendi (FENDI) access to global fashion brand clothing The attention and praise, Lagerfeld and Fendi (FENDI) Cooperation double "F" following the French alphabetical Logo Chanel (CHANEL) double C letter, the Italian Gucci, (GUCCI) after the two-letter G, another fashion community know all others are two-letter symbol.

In 1977, Karl Rumsfeld, (Karl Lagerfeld) to create a Fendi (FENDI) haute couture line. Rugby Field on the skins for innovative treatments, such as the real animal fur processing into effect with the appearance of imitation fur; the fur fabric on a large number of small holes stamped in order to reduce the weight easy to wear coats; colorful fur dyeing processing. Its innovative design also includes water mink coat for edging of denim fabrics to choose, such as squirrel, snow mink fur and so very bold design.

The early nineties Fendi (FENDI) Fur positive for the whole installation launched negative for the mesh fabric fur coat on both sides to protest against fur clothing at sports. 93/94 autumn and winter, Fendi (FENDI) brand re-launch of folding into a zipper-like packets of long fur coat. As executives of Fundy (FENDI) sisters also interested in changing the past, people regarded as high-end luxury fur garments traditional concept for Fendi (FENDI) fur clothing brand is more to life, popularization of fashion, approached more consumers.

The fall of 2007, Karl Rumsfeld, (Karl Lagerfeld) led his model of a famous Legion opened Fendi (FENDI) Great Wall a big show, spent a 10 million U.S. dollars, luxury and fantasy, so that Fendi (FENDI) brand well known from the Chinese people. To early 2008, Fendi into China more than ten years, has opened in China's top ten cities in 11 stores. Currently, Fendi 25 countries worldwide total of more than 110 stores, the flagship Fifth Avenue store in New York.