description

Famous Japanese company "Shiseido" (Shiseido) from the Chinese, "Shiseido" (Shiseido) meaning "praise the virtues of the earth, she nurtured new life, create new value." "Shiseido" (Shiseido) Brand Name Shiseido will reflect the Eastern and Western aesthetics and the sense of the technical and commercial practice, the idea of the combination. Shiseido (Shiseido) started to pharmacies, not the first cosmetics company. Shiseido (Shiseido), founder of the original letter of blessing (Yushin Fukuhara), has ever studied abroad for pharmaceutical, became head of the Japanese Navy Pharmacy, 1872 Welfare original letter (Yushin Fukuhara), Mr. Ginza in Tokyo set up their own pharmacies, called Shiseido (Shiseido), this is the first Western-style pharmacy in Japan.

In addition to sell drugs, Shiseido (Shiseido) also have their own pharmaceutical research and development in 1888, blessing the original letter (Yushin Fukuhara), successfully developed the first bottle of toothpaste in Japan, quickly replaced the then prevalent clean tooth powder also led Shiseido (Shiseido) Japan's well-known local names. Shiseido (Shiseido) along the concept of toothpaste from the West, and toothpaste bottles of printed Chinese characters and English words, notice of a combination of Eastern and Western culture with the story about the birth.

In 1897, Shiseido (Shiseido) create a Eudermine (Greek, is "beautiful skin" means), which is a breakthrough in cosmetic skin care lotion - wine red Shiseido Eudermine make-up water for Shiseido opened the first page into the makeup industry.

Original letter to the son of Fu Fukuhara Shinzo (Shinzo Fukuhara) play, Shiseido (Shiseido) operation began to change. Three letters have traveled many countries in Europe and America, on the very local aesthetic and cultural experience. In 1916, he established the Shiseido (Shiseido) design department, responsible for product packaging and publicity. Since then, Shiseido (Shiseido) to Art Deco style, full of unique characters to set the brand logo, and to camellia for Shiseido (Shiseido) signs, the use of broad form the rich mosaic of Arab colors to decorate the product bottle. Shiseido (Shiseido) brand since then has been taking shape. Although, to date, camellias and Arab Patterns no longer exist, Shiseido (Shiseido) has twice the font changes, but we now see the "Shiseido" words are very similar in those years.