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Evisu, also known as Evisu Genes, is Japan's top jeans brand. Evisu using the traditional manual process to create high-quality denim clothing. Evisu jeans authentic classical style elements and stylish street, a young family and the stars are chasing targets. Evisu attracted much attention in the European fashion industry.

Evisu brand logo - "Seagull" (more people feel like two mountains) originally developed by Evisu designer Hidehiko Yamane cheeks. Evisu's name from the Japanese popular culture in the "mascot" is usually dedicated to fish and fishing rod. "Logos" and the fish is Hidehiko Yamane favorite things in the five different (the other three samples of beer, beautiful women and golf), so he put them as the new product's name.

Evisu's products has three levels: No.1, No.2, No.3, No.1 series of which the best quality materials, while the No.3 popular series is advertised price. No.1 about 3,000 yuan; No.2 usually more than 2000 yuan; No.3 price of about 500 yuan. Evisu also divided Japan and European editions, the Japanese version better use of materials in general, the European version is more style, early on D-Mop cut brand Evisu sale is the European version, date, price of the Japanese version of the Evis products The European version still high. In addition, after the Japanese version of the standard pocket with little red Evisu European edition did not.

Evisu design in addition to antique models faithful but also full of humor and subversive spirit, and, no matter how good sales, still persist in the very small production, as well as adhere to a lot of hand-made feel. Buy Evisu in Vintage Jeans (classic cowboy) enthusiasts have Favourites meaning gradually. Evisu launched in 1999 called Evisu Donna ladies jeans. Evisu jeans brand gradually than to have all kinds of products for further fashion.

Evisu is welcomed by big names. Craig David (Craig David), David Beckham (David Beckham), ALL SAINTS, (Beyonce Knowles) Evisu T-shirt wearing eye-catching pictures often seen in the media.

Currently, Evisu in Japan for more than 65 stores.