description

1906, William J. Riley, Mr. Boston, a city of Marathon in the United States set up a company called New Balance (New Balance) of the arch support device company specializing in customized orthopedic devices and corrective shoes arch support. One day, when he observed the chicken yard, they found the three chicken claws can maintain a balance, so he will be inspired to use arch supports to the design and R & D, New Balance (New Balance ) names have emerged, and Mr. Riley on small chicken claw, inspired by the shape of the matter has become a legend.

As the business continues to develop, 50's New Balance (New Balance) for local runners began manufacturing professional sports shoes, including the MIT track team. In 1956, Paul, Mr. Riley bought his wife from a New Balance (New Balance) company. Since then, the footwear manufacturing company has steadily grown into a major business. In 1960, New Balance (New Balance) produced "TRACKSTER" series of sports shoes, sports shoes sector into the formal. This is the world's first to provide multi-sport shoe width shoe last, this pioneering work as shoe-making industry.

70's, the current chairman, Mr. James S. Davis, president of Marathon Day in Boston bought the New Balance (New Balance), started a new step. After New Balance (New Balance) In addition to the functions of high-tech materials research and development efforts, the more the six width shoe last, the two high uppers of human services to meet a variety of foot, and is the only one of imports from the United States manufacture of sports shoes. Although the cost of doing so is very high, but the New Balance (New Balance) to allow movement to show the best athletic talent, to spare no effort. Its exclusive research and development of high shock-absorbing pads, can absorb 99% of the ground reaction force, and therefore subject to many heads of state and love all elites use, is entitled "The President's jogging shoes" reputation in the multi-functional footwear, is the national ranking II shoe company.