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Ford's Land Rover (Land Rover) to four wheel drive and world famous: Since its inception, it has always been committed to providing their drivers complete four-wheel driving experience. In the four wheel drive area, the Land Rover company not only has advanced core technology, but also full of four-wheel passion: He is an internationally recognized authority of the four-wheel innovators. While Land Rover is constantly improving the product, but it always uphold the fine tradition of the company's value is a perfect combination with the lean design.

1948 After the war, the first Land Rover was born in the United Kingdom. This is a simple and novel aluminum work truck. This is the British Rover car company brothers Spencer and Maurice Wilks manufacture of a new model, the perfect realization of a simple combination of practicality and stability. The car rapidly achieved great success, to the mid-20th century, 50, Land Rover name has become off-road performance and exceptional durability synonymous. Whether the military, engaged in agricultural customers, or demanding the emergency service industry are the perfect praise in the Land Rover quality. At that time, British Prime Minister Winston Churchill Ashton temperature is Land Rover driving. 1959, p. 250 000 Land Rover car left the West Midlands (West Midlands) Solihull production lines, thus establishing the Land Rover's successful position in the market. Land Rover's legendary not only that a typical car.

60 years of the 20th century, an unprecedented level of demand for four wheel drive, Land Rover's walk in a forefront of this emerging market. To meet this challenge, Land Rover engineers determined to create a comfortable family SUV.

1970 Land Rover Range Rover (Range Rover) side of city on the rise just a warm response. Louvre in Paris Motor Show, the Range Rover's luxurious designs have won wide praise. It not only looks beautiful, but also has very good comfort: Land Rover Range Rover, a British major driving from Alaska Anchorage (Anchorage) to Ushuaia, Argentina (Ushuaia), was carried out up to 6 months of durability testing, the test results to other models are far too low.

Of the 20th century Land Rover 70s and 80s continue to innovate and in Paris - Dakar Rally and other events showcasing its superior endurance, strong evidence of the Land Rover's lean design.

1989 Frankfurt Motor Show, Land Rover Discovery debut, and quickly won the high-end SUV in the world. Then, in 1997, Land Rover Freelander another debut, again Land Rover SUV DNA to a new level. American "car" magazine editors impressed me most is that Land Rover Freelander quickly entered the magazine's "all star" list.

Today, Land Rover is the world's only company specializing in four-wheel. Perhaps it was because of this, that makes the value of Land Rover - adventure, courage, and supreme, shining in their sections of the car. Land Rover's brand value even beyond the car itself. In addition to car outside Land Rover's global, "adventure" Expedition, Land Rover Gear clothing and products, customizable multi-functional Land Rover auto parts, with off-road driving experience coaching centers, and environmental organizations and sports organizations to actively sponsor to Land Rover's image more attractive.