description

Back to back (Kappa) is the world's leading sportswear brands. In the brand's inception back to back (Kappa) began to sponsor various sports teams. Back to back (Kappa) of the major commodities are designed for the sporting goods market. Many well-known teams are back to back (Kappa) of loyal supporters, the most outstanding, when the number of Juventus and Barcelona, there are South Africa and Jamaica national team.

Back to back (Kappa) involved in sports including football, skiing, cricket, beach volleyball, hockey and other 16 projects. Behavior in the strong sponsorship support, back to back (Kappa) in 1981 signed the Italian Juventus football club sponsor, and then successfully sponsored the 1984 Los Angeles Olympic Games in the United States to participate in the national track and field team. In sponsorship activities, back to back (Kappa) brand in the use of innovative fabrics, design and representatives memorable brand language and product brand image played a key role, making back to back (Kappa) brand awareness to rapidly improve .

Also, back to back (Kappa) conducting sponsorship also actively into the entertainment business. Back to back (Kappa) and the entertainment industry has a very wide range of contacts, from music to television, from cinema to the general celebration of the different entertainment industries a lot of targeted promotional activities. Back to back (Kappa) efforts through television, radio, magazines, Internet and other communication carriers, try to lead and create a fashion trend.

Back to back (Kappa) brand, in line with market rules of the correct brand positioning, so back to back (Kappa) content in the world of business is enjoying rapid growth. Memorable advertising slogan "He who loves me follows me", so back to back (Kappa) to continuously improve the brand image. Since 2002, back to back (Kappa) brand into the Chinese market since its "sports, fashion, sexy, quality" brand positioning and marketing activities complement each other, but also to back to back (Kappa) brand more and more fashion people of all ages.