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Zhu through (Giuliana BENETTON), Luciano pass (Luciano BENETTON), Gilbert Benetton (Gilberto BENETTON), Carlo Benetton (Carlo BENETTON), in 1965 incorporated in Belluno, Italy Benetton (BENETTON) fashion company. Zhu Benetton chief designer for the pass (Giuliana BENETTON), the current team of 200 designers. Benetton (BENETTON) to design clothing based, was originally hand-woven sweaters, launched casual clothing, cosmetics, toys, swimwear, eyewear, watches, stationery, underwear, shoes, home supplies.

Initially, Benetton sweaters by Zhu pass (Giuliana BENETTON) hand-woven, with bright colors distinguish the British production of sweaters. Benetton first series of 18 items of clothing, mainly violet sweater. The first Benetton (BENETTON) clothing mainly for young people and children. A few years later, consumers of all ages are accepted Benetton (BENETTON). Benetton (BENETTON) attempt to go beyond clothes, social class and country and reflect a philosophy of life. Benetton (BENETTON) design free and full of fun, easy-to-wear tailoring, color bright, colorful, Mediterranean and South America with a clear style. Benetton (BENETTON) to the inspiration from the nostalgia of clothing used in the present, such as the 50's high-tech ski clothes made of synthetic fabrics, 60's herringbone pattern suit, mini skirt, beads and 70s to Leather string together a disco or fashion. Another part of the series as the theme of Nordic style children's clothing, including jeans, blue home series.

Benetton (BENETTON) Fashion mostly natural fibers such as cashmere, wool, wool fabrics in Angola. In order to cater to local tastes and trends, Benetton (BENETTON) Set a small batch made with dyed yarns. Benetton (BENETTON) of the designers most often go to Peru, this South American countries with their endless inspiration.

Benetton (BENETTON) is the world's fastest growing manufacturer of clothing. Benetton (BENETTON) company was established in 1965, to open European stores in 1978, into the U.S. market in 1979, 1985, into the Eastern European market, Benetton (BENETTON) present in 100 countries around the world have more than 4000 stores.

Benetton (BENETTON) Group "full color Benetton" (United Colors of BENETTON), "Sisley" (Sisley) and other brand name products throughout the cosmetics, toys, swimwear, eyewear, watches, stationery , underwear, shoes, home supplies. Benetton's global strategy is to make the Benetton brand like McDonald's and Coca-Cola as world-class reputation in the world. In China, Benetton can be regarded reputation among young people in one of the largest Italian brand, in many large shopping malls and stores for sale. In 1994, Benetton clothing sales in Italy ranked first.