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Helmut Lang pronunciation: Hell-Mut Lay-ng, the Chinese transliteration is:

Designer (Helmut Lang) 1956 was born in Vienna, Austria, and grew up in the 1977 trial in Paris to study fashion altar scissors, 1998, (Helmut Lang) to move away the foundation of all art to the New York SOHO District, and American modern and simple design of intimate contact, 2003, to return to Paris, the brand re-introduction of European culture touch ... ...

The experience of many twists and turns down proof "is not sure that he is a good businessman," the (Helmut Lang), the process generates its own style, the amount of wins, if he simply European designer, he could not the (Helmut Lang) of the name for sale worldwide. (Helmut Lang) will not want to be born fashion designer, born in Vienna, he has been reading the financial services-related subjects, until one day he could not find the eyes of the jacket and T shirt Caibei forced to design his own clothing works.

In (Helmut Lang) 21 years old (ie 1977), he set up his own fashion workshops, but until 1996 he was in Paris in the early light. Two (Helmut Lang) moved to New York, Bing was dubbed "the Austrian Scissorhands," "simple master" in the world. For such praise, (Helmut Lang) is the performance of it lightly, that he was only the basic elements of design: shape, material and colors just starting to select beautiful city reflected on the beauty of cut material.

(Helmut Lang) has been leading the trend, because he understands that fashion itself is a fast-paced industry, but the trend itself is short. Although he would prefer to use artificial material, but the first step will be more than all natural material mix. (Helmut Lang) to submit quarterly total in the deconstruction of its highly energy design proposals, but "emotional minimalism and retro combination of" general remain the same.

In 1999, (Helmut Lang) to sell his company's sovereignty PRADA Group, have been selected for the following year, Fashion Designers Association of the United States, so the break has always been limited to the provisions of the United States to participate in local designers. (Helmut Lang) was designed to minimalist known, (Helmut Lang) 2005 spring and summer series of implementing the previous style, the original concept design with ingenious detailing supporters love the series so that clothing. Black, white, gray and brown, the focus of styles including corduroy fabrics for vest and pants patterns knitting accessories, dark striped / checked pattern suit jacket and shall direct themselves with iron pants button. There are also very keen and white floral pattern pants. And ingeniously simple concept and fashion sense of integration, a very (Helmut Lang) on behalf of the design style.

(Helmut Lang) were PRADA Group after the acquisition is not functioning, in January 2005, (Helmut Lang) left hand to create their own brand. In 2006, Helmut Lang brand was sold to Japan Link International PRADA Group, Inc. (Theory and Rosner brand holders).