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Stila Chinese pronunciation: silk Di La, Stila from the Italian "stilare", meaning "writing", "signature."

Stila (Di pull wire) brand founder Jeanine Lobell childhood living in Sweden, 18 years old to attend makeup school in London after graduation to look for opportunities in Hollywood. Music from the MTV film's make-up work to start, to and Cameron Diaz, Charlize Theron and other top actress Queen's Awards Night make-up artist, a close relationship with Hollywood. In 1994 she and her long red one series ER star Anthony Edwards was married and the instigation of friends launched cosmetics brand "Stila". She said, "was originally just for the deployment of some private friends, make up, thought it was a busy weekend, the poor did not expect inspiration out of control."

General make-up artist brand is different pragmatic simple packaging, Stila (Di pull wire) brand fresh and lively girl exudes taste. Jeanine Lobell and illustrator Caitlin Dinkins to launch light smile, a great variety of watercolor virtual girl Stila Girl, lay a "sweet but not too sweet fawn and decent" brand image, coupled with the moon and stars flowers and a pile of additional partners, like springs like to break at that time solely on the beauty industry's elegant aesthetics.

In Stila's "face like a canvas; makeup that might paint; makeup like paint" idea of the initiative, everyone transfiguration painting painted small portrait master wipe, so the brand in just a few years, swept the three generations of adolescent girls. And epoch-making movie Legally Blond, Charlie's Angles co-operation has the brand to a climax.

Stila Estee Lauder in 1999 was acquired by the Group's 2006 re-sell SunCapital consortium. Frankly Stila's mind focused on every detail, but not ambition. For example, in an increasingly saturated market, lip gloss lipstick on excellence, integrity and high quality is pretty good foundation but lacks publicity, development of skin care series is also a lack of bold and innovative. Now part of the price cut, fun, professional and residents between the degree between the new generation of voice phase in Asia, "Dae Jang Geum" Medicine woman Han Zhimin play.