description

Hollister (Hollister Co.) Brand, generally called "Hollister", or simply HCO, is the U.S. high-end casual clothing brand A & F (Abercrombie & Fitch) a Vice-line unit of the brand, Hollister for 15 to 18-year-old boys and girls , seeks to reflect the surfing beaches of Southern California style, with relatively more affordable A & F material, the corresponding Hollister's prices lower than the A & F.

July 2000, the first Hollister (Hollister Co.) Brand shops Easton Town Shopping Center opened in Ohio, California, lazy name of the wind surfing (Laid-back California Surf Lifestyle) concept and fabrication a shopper to make the brand more fascinated by the story - Hollister (Hollister Co.) from the JM Hollister (JM Hollister) was founded in 1922, Mr. SoCal such a place. (Poster Network Code Editors note: Actually, "SoCal" is shorthand for the Southern California South California friends, ha ha, you guess it?)

Hollister (Hollister Co.) 2006 年 1 month of international, have expanded to Canada and the United Kingdom, and now, Hollister (Hollister Co.) Has more than 500 stores worldwide. Hollister store decorated as a typical California beach house look, shop assistants are all young dudes and babes, exclusively, to wear casual clothes Hollister and Hollister.

Summer of 2007, A & F (Abercrombie & Fitch) to spend 10 million U.S. dollars, for the U.S. all Hollister (Hollister Co.) Shop hall built on the rather shocking visual video walls, video surveillance 24 hours a West Coast surf spots in California Huntington Beach, the West Bank is giving it the feeling!

Although the Hollister clothing brand A & F with the main difference is not great, but with a different brand positioning and marketing communications, market segmentation to create a successful, winning a number of 10 generations of young people.

Hollister (Hollister) consecutive quarters, a large ad in California by the famous sexy old photographer Bruce Weber (Bruce Weber) Zhang Jing. Under the lens of his charm, retro yellow picture on the young boys and girls in California are vibrant, graceful interpretation of a different kind of sexy!