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60 era after World War II Italy is going through the rehabilitation period, when the economic and social getting better, people began to live, and even clothing is full of demands, La Perla order to meet changes in society, in order to produce a series of fresh color underwear and create two revolutionary underwear to replace the flesh was white and mainly underwear series. La Perla, and for the first time stationed in fashion, as fashion line the shelves. In addition, La Perla lingerie made greater success is showing really charming women, and the underwear into the trend of young people in the world. Grid and the pattern was introduced in two underwear has become a lot of girls dream gift.

Early thirties, Ada Masotti in Draguetti apprentice, Ms., when she has demonstrated her talent quickly became Draguetti designer, so when people are kind of call her the "Golden Bird." Ada Masotti in Bologna in 1954 opened the first tailor shop, she served as chief designer, and her husband, Tonino is responsible for management, since La Perla step by step style in Ada Masotti grown up.

70's, La Perla introduced silk underwear, and in 1978 to work for the development of a new era in underwear, lace underwear set to create flexible, perfectly coordinated with the time series of the popular personal tailoring fashion, Ms. style now also deeply loved. Eighties, as the guests began to pay attention to match their underwear with the coat style underwear has always been regarded as the La Perla fashion and art will be further, in line with its image of elegance and outstanding advertising, become the most was the most fashionable underwear brand .

Ada's son Alberto Masotti in 1991 formally served as Chairman of the Board and its work carried forward into the present-day La Perla Fashion Group, has more than a brand La Perla, in addition to introduce young people to wear line features styles Occhi Verdi by La Perla and stylish design fresh and exciting Malizia by La Perla. From the beginning in 1998, La Perla Fashion Group has business development to the swimsuit, evening gown and even men's clothing. And La Perla, and another brand Grigioperla Group more to franchising, manufacturing perfumes, glasses and children. La Perla lingerie present series, a wide range, including the design of stylish and sexy La Perla Black Label Series, with embroidered lace and embroidery-based La Perla Glamour series, noble, charming and innovative series and the design of La Perla Hosiery more pragmatic and The basic style series La Perla Studio.