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China's local designer Mark's two brands, "exceptional" and "useless." Personal Brand Mark of useless (Wu Yong) The reason named as "useless", Mark stated: "Everyone in the pursuit of useful and be a useful person, to be a useful thing, buy something useful , is useful and even has the premise of our work. but there are many useful and often different from the value of the future, I want to do the immediate future will not be useful, but valuable, and I want people to become useful in the eyes of useless things, I think people are no longer the principle of usefulness as a trade-off. I like useless to give it a new value. value never the object itself, but in the use of people. "

In the "useless" brand, almost all of the clothes have taken over code, so the old treatment, disorder that winding and rough sewing. Seemed determined to fight against modern civilization. Designer Mark often went to rural collecting folk songs, perhaps because of this, her designs always seem far removed from the modern city. Her clothes are pure and natural hand-made, is a continuation of traditional techniques and activation, through her own handmade clothing, inviting people to cast aside the consumer's attitude, a rare treasure of handmade things and feelings.

Mark said: "The clothing is the skin, the closest layer of the skin with something, its value lies in the transmission and expression of emotion, in this sense, the so-called popular, fashion is not important."

"Useless" is a concept brand. Or, is Mark a form of artistic expression.

"Useless creation, for I mean that from now on, I'll just listen from the voice of the soul ... ... I do is modern art, each piece is only existing copies, as the United States and not the United States is not important ... ... as in the trip, I actually never took a deliberate aim to find something, but despite the desire to perceive. I never expected anything in advance, I just open their hearts to the people. This is not only creative, and this is I have a way of life. "- Designer Mark