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In 1973, LOTTO established in Italy. Inception, LOTTO main focus in tennis, when a mention LOTTO, the first thing people think of tennis shoes and tennis T shirt. Later, LOTTO turned to look at a popular Italian Peninsula in the past century the world's largest sports --- football, to provide soccer shoes and Greenery sportswear giants, and now even the pitch on the law enforcement --- referees favor LOTTO. LOTTO soccer supplies become the main battlefield.

In the advent of the first 10 years, LOTTO quickly open the market in Italy and holds a pivotal position. Now, LOTTO has been among the list of world-renowned sports brand, marketing more than 80 countries on five continents.

Lotto (Lotto) is a major Italian sports brand, and football, tennis leader. Andelutuo way Matt's work in music began in 1987, initially as a franchise manager, directly responsible for managing all trademark license to use, then as Marketing Manager post. In his four years as marketing manager, witnessed the way music brand, way to connect the music with the world of sports celebrities, including Bo Ruisi tennis player Boris Becker and 马蒂娜纳芙 Navratilova, and football player Luther Ruud Gullit.

Adi (adidas) became the 29th Beijing Olympic partners, the Nike (nike) in the local market in a passive position, together with basic raw material prices and improve the RMB exchange rate determination, production costs have dramatically increased, Nike in 2008 in China should is more sad year. As a global sports brand Hutch, Adi victory in this battle. Sports marketing and event marketing, brand strength is evident. At the same time, "Li Ning" a brand has surpassed the Adi edge.

Just spent a lot buyout music purposes (LOTTO) Li Ning, China's franchise in the Olympics at this point, the spotlight is playing the first Olympic event marketing card, great.

Large number of domestic consumers has been very supportive on the domestic, Li Ning at the crucial moment the news of the acquisition of Italy to many LOTTO very strong national feeling educate local consumers more spending impulse, which penetrate the flesh and blood of patriotic sentiments.

At home, this way avoiding the Lok (LOTTO) brand competition in the local front, the perfect match to complete the perfect type of brand alliance game. Channels and brands and international brand localization professionals and co-operation got into a new way.

Li Ning and Adi compete in the Beijing 2008 Olympic partners, been missed, but to date, a large number of Chinese consumers that Li Ning is a partner. Adi is very depressed.

Olympic torch opening ceremony, Li Ning vacated leap.

Li Ning is not just a leap in itself, but also a "Li Ning" brand leap.

Li Ning brand caught anywhere in the world are no substitute for Olympic sports event marketing opportunities. This is a spring, will become a global brand Li Ning to the international set contribution. Li Ning this is a real opportune. Caught on quickly made her famous.

Sports need heroes, sports requires tenacity. Earlier than the middle-aged Li Ning Buzi is still brisk, cool road.

Final choice of Li Ning, the International Olympic Committee and Chinese Olympic Committee's decision of a rich and famous.

Li Ning is the movement of Li Ning, China's Li Ning, Li Ning is the world.

The rise of local sports brand Li Ning is not just a never stop the athlete, is a successful entrepreneur with the times.

Li Ning lit the Olympic torch opening, clear to sports brand, "Li Ning era" coming.