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Creation Date: 1915

Brand Origin: United States

In 1913, the U.S. chemist Williams (T. L. WILLAMS) for his sister invented the Maybelline mascara. It was to help his sister Mabel (MABEL) won the hearts of her boyfriend, when Mabel's boyfriend Chet (CHET) Fall in love with another woman. Williams, a mixture of Vaseline gel and charcoal powder, eyelashes can become modulated into a moving black paste density. This is the world's first one mascara!

In 1914, the first mascara first test Journal of Dalian. Chet was Mabel's eyes filled with charm attracted two get married.

In 1915, Williams founded the company. He will name his sister and Vaseline together the English spelling, the company named Maybelline (Maybelline). Maybelline is a series of first order and in a magazine advertising approaches to sales.

In 1917, the first paperback mascara market. Following this, women are eager to buy the store daily.

In 1991, Maybelline made "from inside the United States, the United States from Maybelline" slogan, expressing the majority of women born with Maybelline to reproduce the inherent belief in the United States.

In 1996, the L'Oreal Group (L'Oréal) acquisition of Maybelline. The act declares the authority of science and technology innovation will make up with the perfect fusion. June, Maybelline Memphis moved from the fashion capital of the world in New York. Maybelline New York was born! With breakthrough patented technology, Maybelline has introduced a new series developed by Yan Choi (Great Wear) products, including: lip makeup, eye makeup and Concealer products.

From the United States Maybelline (Maybelline) cosmetics, and always committed to the pursuit of internal quality products perfect for the modern woman to provide the most touching makeup effects. Years of efforts, Maybelline (Maybelline) has become the United States make up the top three brands, its products the first time in 75 years ago, "Optional open-frame" the sales approach in the cosmetics market, the user experience and Select cosmetics provides greater convenience.

Maybelline (Maybelline) with a range of lipstick, foundation, eye shadow, mascara, eyeliner and nail polish Dengjun careful study by experts, in line with international quality standard.

In order to meet the Oriental taste, Maybelline (Maybelline) especially in Japan set up a large research institutions, specialized test a variety of colors and formulations to meet the needs of Asian women. Maybelline (Maybelline) is the world's largest manufacturers and mascara founders.