description

Business in 1848, the Old Phoenix has gone through more than 150 years during the century of China's jewelry industry brands. Old Phoenix Bank Building is the only one and a half century ago by the date of the century-old legend. Shanghai Old Phoenix Co., Ltd. was founded in 1848 by the Old Phoenix Bank Building Company History from its trademark "Old Phoenix" creative, but also from the Old Phoenix Bank Building font size. Old Phoenix the company has developed into a set of industry and trade in one, with Old Phoenix Bank Building Co., Ltd., Old Phoenix Jewelry Research Institute Co., Ltd., Lao Fengxiang Jewelry Co., Ltd., Old Phoenix and limited diamond processing center with more than 20 subsidiary, jewelry factory, silver plants, gift plants, plants of four professional factory profiles, and more than 60 chain jewelry, and more than 1000 sales outlets in major jewelry enterprise groups. "Based in Shanghai, the radiation, to the world." Years old Fengxiang companies adhere to the road of brand management, through the chain of jewelry, image counter, special sales shops, stores, agents and other channels for its regional sales network has spread nationwide in 27 provinces, autonomous regions, including jewelry chain in Shanghai has reached more than 40 throughout all regions of Shanghai. At present, the Old Phoenix is actively carrying out international cooperation in jewelry business advantage. , "Elite and talented people." Old Phoenix as the jewelry industry in China's national brands, through generation after generation of people old Fengxiang careful watering, diligence and hard work, creating a rich cultural heritage and human resources. The company has more than 1,300 employees, of which 100 were Chinese arts and crafts masters, advanced technology such as the title of the old artists, young designers and 300 produced three generations of craftsman and technicians. They created China's first automatic necklace connected machine, the first light of plating equipment, the first lost wax casting machines, and over the years of international and domestic jewelry design competitions won over 130 awards, enjoy the "jewelry Oscar "in the world. "Old brand, new style, fine craft, good reputation" is the consumer brand of consensus on the Old Phoenix. All of this comes from the Old Phoenix business philosophy of continuous innovation, strict quality management system, improve management standards and the silver floor, complete the top ten characteristics of services. Widespread "old Fengxiang jewelry, three generations of the popular" reflects the well-known consumer brands love this jewelry. "Marketing innovation, technology innovation, management innovation, mechanism innovation." Old Phoenix inherit and carry forward a half century tradition of excellence for enterprise development, and excellent style, on the one hand efforts to good reputation, excellent skill, high-quality products and dedicated service to win the trust of consumers; another to actively explore the jewelry industry, new materials, new products, new technology and high value-added "three new high" road, and made results of operations and brand building double harvest: Old Phoenix won the Shanghai famous brand "Nine consecutive "Shanghai Famous Brand, China's jewelry industry in China, the earliest well-known trademarks. Shanghai Fengxiang Co., Ltd. 8 years old won the National Customer Satisfaction title ranks hundred nominated by the China Light Industry and Shanghai "service credit" advanced unit. Old Phoenix is the jewelry industry's first access to production and sales of enterprise-wide process of ISO certification. Old Phoenix gold jewelry awarded "China Top Brand" product title is the only industry in Shanghai, China jewelry brand. "Fengming China, Kam Ching Cheung." The Old Phoenix the 21st century will be aimed at creating the first Chinese national brand jewelry industry, as the goal, and to the 2010 Shanghai World Expo as an opportunity to develop through the gift and souvenir, tourist souvenir industry to become the main force in Shanghai. Old Phoenix is planning the future of the grand old man will Fengxiang perseverance and courage to create future, create the future, continuing to shine brightly.