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On Garments Co., Ltd. Introduction of Laxiabeier This is from the classic French style clothing. La Chapelle brand was founded in May 1998, the founder of Mr. Jia-Xing Xing. La Chapelle intended to unravel in French small church, is a French style street, founder of the concept of the brand is living in this small street full of French culture, romantic and passionate in the years of birth the Laxiabeier clothing, and aesthetic style that continues today. La Chapelle design and marketing for urban women's fashion and accessories, the French romantic, stylish, elegant clothing and cultural introduction to Chinese life. About the Clothing Co., Ltd's total of two brands, now has operated stores in China more than 350 cabinet, and is still growing. La Chapelle store photos show less brand Shu, mainly designed for urban women aged 25-35 the 'casual ladies fitted'. Brand Background La Chapelle brought Europe's romantic, elegant and subtle set of the East, is the financial integration of Eastern and Western cultures in a perfect combination. The essence of fashion rather than obvious design, embroidery and printing of the interlude, spindle, knitting the dislocation evolving noble, stylish, fully embodies the style of romantic realism. Into the street a beautiful landscape, is the best beautiful ladies speak for the city. Brand positioning and target consumer group La Chapelle perfect combination of fashion and classical, classical and avant-garde as any not to. La Chapelle was given Smart, charming fashion atmosphere, specially designed to meet a certain cultural qualities and artistic taste, and the pursuit of the perfect modern woman and fashion girl. They are confident, capable and vibrant, advocating freedom of individuality, leisure comfortable life philosophy, and know how to enjoy quality of life, inadvertently fully shown charm. Recreational La Chapelle SPORT brand, targeted at urban women 20-30 years of age, their health, fashion, full of energy. La Chapelle La Chapelle SPORT is the launch of the new young brand, it is full of vitality, freedom and romance ...... highly popular fashion colors and styles, spur the popularity of women fashion. From now, on behalf of "freedom" and "romantic" female brand La SPORT will take you into a "free", "vivid" and "romantic" world. Brand positioning and target consumer group La SPORT girls are always confident, happy, cheerful, intelligent, and they are with their own distinct character, fashion girl. La SPORT for 20-30 year old students, office workers and professionals, in the pursuit of lifestyle and new things at the same time, has its own unique personality and the taste. For the future, they are curious and enjoy the romantic pursuit of the freedom of living. Company history Since its inception in May 1998, good governance, after nine years of the creation and development, brand image, increasing production scale, enhance product quality, etc have made significant advances, the company since its inception, Cheng Chang quickly , currently in more than 1,900 employees were engaged in brand development and market promotion of sales, in the medium and small cities across the country has more than 350 outlets, - several distributors, and business continues to grow. Since its release in 1998 autumn and winter brand initial yield thousand pieces, sales of more than 100 million; to 1999, increased to 300 million; in 2000 6 million yuan; to grow to 12 million in 2001; in 2002 20 million; 2003 years 50000000; 2004 140 000 000, 2005 170 000 000 2006 240 000 000, close to or exceed annual rate of 100% rapid growth. 98 years of start-up company with only two designers, a producer, a financial, a warehousing, a deliveryman, and three sales staff, it is because the company has been oriented to sustainable development, uphold the "integrity , modest, dedicated, collaborative, pragmatic, innovative "style of work, began to send designers from 99 study visits to Europe, and from once a year only one or two designers exchange study abroad for more than three times a year assignment to design today Division visit France, Korea, Japan and other advanced studies in different countries; from the General Manager, Mr. Xing Xing plus one management company for all matters to the Board of Directors and the current director responsibility system, Laxiabeier group is growing as a professional management company. The company attaches great importance to establish the company brand image of only two or three from the first counter to the development of the country now has more than 350 operated stores, all the shops are to "establish a brand image, improve service standards" as the basic requirements, implementation driven by brand sales management strategy, Mr. Jia-Xing Xing, chairman of the wise leadership and the concerted efforts of all staff, Laxiabeier is rapidly growing as the industry's premier business excellence. Tenet, cultural ideas the company credo CORE VALUES Integrity We are honest hard We are hardworking quick loyalty We are simplicity We are loyal co-operation We are cooperative Excellence We want to be the best idea of genuine La Chapelle corporate culture employees are sincere, in the face others, we seek the true self-confidence, frank. Happy is happy employees are the basis of survival of the staff to create value, we have staff create a relaxed working environment to enable them to work happy. Respect is a virtue, respect for others, being respected by others is a blessing to listen to listen is an art, an accomplishment, learn to listen, to understand the communication and health in the La Chapelle, we want our products focus on human, environmental protection, environment to standardize the way health production and processing. We also hope that the enthusiasm in the business development company, while forgotten society. Therefore we are actively involved in love during the event, year-round to the Shanghai Red Cross to donate our products to the Union in poor areas and people in need. We sincerely hope that you can learn more about our quality products, our excellent staff and our code of conduct for self-improvement, and thus deepen the understanding of the La Chapelle. Everything we do is to create more and better products and win customer trust and love.