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Yikangnisi China Limited (Iconix China Ltd.) By the U.S. Iconix Brand Group, Inc. (NASDAQ: ICON) and the Hong Kong joint venture set up in Novel Fashion Brands Group holding company.

U.S. Iconix Brand Group, Inc. Founded in 1992, has a series of fashion, sports and home textile brands, luxury goods and services involved in mass-market retail distribution in the various fields. Iconix Brand Group, Inc. Will be the brand to empower the world's leading retailers and manufacturers, and focus on creative advertising and branding. Currently, Iconix Brand Group, Inc. And more than 230 retailers have established distribution partnerships, its brands sold in more than 20,000 stores with annual sales of nearly 10 billion U.S. dollars.

Yikangnisi Iconix China's fashion brands into China, exploring this huge emerging middle class consumer market. We are committed to seeking good partner for the brand set up its joint venture, a joint venture company has permanent ownership of the brand in China. Yikangnisi China to provide quality international brand experience, marketing advice and guidance to design trends, and partners can develop and market under their own needs, flexible operation of the product design and marketing.

Currently, Yikangnisi China has several leading apparel and domestic enterprises, including McCaw Forest Enterprise Group, and Shanghai with the Swiss Garments Co., Ltd., Bosideng International Fashion Co., Ltd. and Xin Yue Hai Yifu Garments Co., Ltd. on its number of Brand established a partnership to jointly explore business opportunities.