description

Collection of Style is a new fashion concept, which details the design of the garment extremely concerned with the pragmatic pricing combine to make high-end fashion into the mainstream public.

Collection of Style makes the fashion and sustainability in a fashion that contains the basic elements, improve the classic loaded with a combination of the latest trends in the series. Collection of Style provides four seasons of fashion apparel, only standard to the general public to the prohibitively high prices with a view to processing quality, fabric and fit garments cut to compete with. Collection of Style's business concept is to provide the best price and quality fashion to provide the best price for the same level of goods.

Collection of Style on March 16, 2007 in London Regent Street (Regent Street) introduced by William Russell designed the UK flagship store. In addition, in Germany, Belgium, the Netherlands and Denmark have also selected the city's prime locations have opened a Collection of Style store. Currently, Collection of Style already has 12 stores, including seven in Germany; the same time in 2008 in Paris and other cities two new stores.

Collection of Style mainly include Michael Kristensen (men's design director) and Rebekka Bay (Creative Director and Design Director of Women), including the company's proprietary design and procurement team to create. Collection of Style does not own factories. Apparel series production by about 60 independent suppliers responsible for 80% of the production in Europe, 20% in Asia.

Store almost daily listing of new goods, so that customers will be able to find new and inviting people to dress.

Collection of Style series of quality concerns, such as the use of leather, cashmere and cotton and other natural fabrics all fluff, in the Collection of Style store aesthetic art has been reaffirmed. Collection of Style store designed by the renowned architect William Russell, who works with the retail-related outcomes including Alexander McQueen (Alexander McQueen) and Margaret Howell's store brand design.

Collection of Style close attention to the trend of basic commodities and increasingly tight; whether it is the perfect shirt, tight-fitting vest, suit or little black dress, each, into a wonderful design techniques for modern clothing given. Accessories, casual wear and casual wear, such as khaki pants and jeans, also constitute part of Collection of Style series. Two-thirds of women-oriented product line, one-third for men.

Although built on the same business philosophy - "the best price and quality fashion," above, Collection of Style is still a part of H & M Group is a supplement rather than as competitors.

Collection of Style at the best price for this support to provide quality, fit, stylish design. Collection of Style is a modern concept. It reflects good design is not necessarily beyond the means of public spirit.