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Derercuny South Korea's Samsung Electronics, a large textile and chemical company Cheil Industries Co.'s Designer brands.

Derercuny Milan in recent years when the week's most notable brands loaded one. Neiman Marcus (Neiman Marcus) has praised Derercuny female head designer clothes designer Mina Lee "delicate complex, very special," and since 2006 began ordering Derercuny goods. Derercuny signs embossed design technique is meticulous and folds.

Derercuny is invested Cheil the first designer label, but the support for Derercuny Cheil is a double-edged sword. Designer Mina Lee said, when people learned Derercuny the club is Samsung Electronics, they will think of the electronics industry, and that it certainly is full of high-tech design elements and special material. Designer Mina Lee said that this is a little disturbed, because Derercuny of each product is produced in Italy, using European materials, Derercuny no relationship with the electronics industry.

Samsung and Derercuny brand interaction, only in Italy and Derercuny advertising campaign designed mobile phone strap only.

This closet 淆 is due in South Korea outside of the brand promotion, he will mention a result of Samsung Electronics. For example, it is every year in the fashion world are the work of South Korean designer contest organized, well-known design funds for the new Samsung fashion designers to provide 10 million bonus, as in the New York branding Cheng Duri (Doo.Ri) of Doo ri Chung and so on.

In order to expand its business opportunities in the fashion industry, Cheil plans to open a Korean version of the Milan boutique 10 Corso Como. The store will sell other high-end clothing brands, but also business Derercuny clothing.

Person in charge of 10 Corso Como Carla Sozzani said the first she accepted the Cheil manager's invitation to visit South Korea, and to admire by her architect designed Samsung Museum of Art. In Seoul, she was surprised to find that Korean women as "very elegant", so when Cheil proposed joint venture with her shop, she would readily agree. Sozzani said: "I have been working hard trying to bring different cultures in Milan, and now I want to put Italy into the Asian elements."